The Mach IV test was administered to 206 undergraduate university students to compare business with nonbusiness students and to compare business students majoring in different fields, such as Marketing, Human Resource Management, and Accounting and Finance. Analysis partially supported the common stereotype that business students, and marketing students in particular, are more Machiavellian than are nonbusiness students.
PurposeMead was one of the first university professors of Finance in North America. The purpose of this article ia to document his career at the Wharton School of Business at the University of Pennsylvania from 1900 to 1944.Design/methodology/approachThis research used traditional historical interpretation of rare archival documents, drew from the autobiography of Mead's more famous daughter, Margaret Mead, and includes an analysis of Mead's published work in Finance.FindingsThe findings are reported as an intellectual biography. The paper reports on Mead's life and career as a pioneer Finance scholar.Originality/valueThere has been almost nothing published about the history of the Finance discipline and nothing published about the contributions of Edward Sherwood Mead.
Purpose-The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business at the University of Pennsylvania, the University of Toronto, and over 30 years at Queen's University. It is focussed on Monieson's contributions to the history and philosophy of marketing thought, especially with respect to what Monieson called "usable knowledge" in marketing. Design/methodology/approach-This paper uses a traditional historical narrative based on extensive personal interviews with Monieson and with some of his students and colleagues as well as archival research including personal correspondence, course notes, research notes, and other unpublished documents. Findings-Monieson made important contributions to the thinking about history and philosophy of marketing thought. Some of his ideas, such as the intellectualization and re-enchantment of marketing, have found a following among marketing academics; others, such as complexity, have not. Originality/value-There is no published biographical study of Monieson and no detailed analysis of his contributions to marketing thought. This biographical sketch provides insights into several significant marketing ideas and tells the life story of an important marketing scholar.
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