This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, survey data from 136 countries were examined and showed that prosocial spending is associated with greater happiness around the world, in poor and rich countries alike. To test for causality, in Studies 2a and 2b, we used experimental methodology, demonstrating that recalling a past instance of prosocial spending has a causal impact on happiness across countries that differ greatly in terms of wealth (Canada, Uganda, and India). Finally, in Study 3, participants in Canada and South Africa randomly assigned to buy items for charity reported higher levels of positive affect than participants assigned to buy the same items for themselves, even when this prosocial spending did not provide an opportunity to build or strengthen social ties. Our findings suggest that the reward experienced from helping others may be deeply ingrained in human nature, emerging in diverse cultural and economic contexts.
This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, survey data from 136 countries were examined and showed that prosocial spending is associated with greater happiness around the world, in poor and rich countries alike. To test for causality, in Studies 2a and 2b, we used experimental methodology, demonstrating that recalling a past instance of prosocial spending has a causal impact on happiness across countries that differ greatly in terms of wealth (Canada, Uganda, and India). Finally, in Study 3, participants in Canada and South Africa randomly assigned to buy items for charity reported higher levels of positive affect than participants assigned to buy the same items for themselves, even when this prosocial spending did not provide an opportunity to build or strengthen social ties. Our findings suggest that the reward experienced from helping others may be deeply ingrained in human nature, emerging in diverse cultural and economic contexts.
Canavalia ensiformis, Crotalaria grahamiana, Dolichos lablab, Mucuna pruriens, Tephrosia vogellii and Tithonia diversifolia were evaluated as potential species for soil fertility replenishment in on-farm adaptive trials, farm visits and field days in Tororo District, eastern Uganda. Farmers used multiple criteria for assessing and selecting those species that fitted within their production systems and production objectives. Farmers also adapted the technologies to allow for local opportunities and constraints. A preference ranking and logit regression analysis of probabilities of acceptance of the species conducted in 19 farmer groups showed that Mucuna had high, Tithonia and Crotalaria intermediate, and Canavalia, Lablab and Tephrosia low probabilities of being accepted or adopted. The evaluations showed that whilst technologies need to be adapted, a singleuse technology had little chance of large-scale adoption. This paper highlights adaptations/innovations by farmers, and opportunities for participatory action research targeting farmers' production objectives.
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