The world is becoming increasingly complex while facing huge problems such as aging societies, energy scarcity and greater demand for healthcare. These challenges demand new systemic solutions based on a holistic, integrative and multi-dimensional approach. We are simultaneously moving towards a knowledge economy, which requires us to design in a different way, delivering meaningful experiences in ecosystems of interconnected products, services and solutions that will evolve over time. No company (or one part of it) can now understand all aspects of these ecosystems, let alone create meaningful experiences for end-users. In addition, it is evident that these experiences will be delivered by different players. We therefore need to work towards cocreation. Philips Design is in currently changing its way of working to support this process. We believe that innovation is inherently driven by true collaboration (from the onset), that it should be based on learning and that design thinking will facilitate this process. In other words, we are innovating innovation by developing new ideas (the focus of a lot of current innovation literature), and by coming up with new ways of working along with new competences. These activities can be broadly divided into four areas: Empower, Position, Create and Enable. While we touch on all four here, the focus is on Create. We discuss in detail our Rapid Co-creation approach to a dynamic and focused way of progressing ideas into strong propositions and how to accelerate learning by prototyping and validating these propositions.
The world is becoming increasingly complex while facing problems such as aging societies, energy scarcity and greater demand for health care. These challenges demand systemic solutions based on a holistic, integrative and multidimensional approach. We are simultaneously moving towards a knowledge economy, which requires us to deliver meaningful experiences in ecosystems of interconnected products, services and solutions that evolve over time. No company (or part of it) can understand all aspects of these ecosystems, let alone create meaningful experiences for end-users. Moreover, it is evident that these experiences will be delivered by different players. We therefore need to work Downloaded by [University of Nebraska, Lincoln] at 03:19 15 June 2016 The Design Journal Paul Gardien et al.
284towards co-creation. Here we discuss how we are changing the way of working within Philips Design. We introduce broadly our main activities and in detail discuss our Rapid Co-creation (RCC) approach to a dynamic and focused way of progressing ideas into strong propositions and how to accelerate learning by prototyping and validating these propositions.
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