The French hospital system is experiencing economic stresses similar to those experienced by US hospitals. Pressures for cost containment have occurred due to changes in health care funding. The public hospital system is facing unprecedented severe retrenchment. Innovative strategies for managing retrenchment have been restricted by regulatory and philosophical constraints. What is needed is to provide more autonomy for individual hospital managers together with greater accountability for achievement of results.
Information processing in the managed care marketplace is becoming increasingly complicated and expensive. Managed care organizations are finding that the ability to process information effectively and efficiently is the only way to maintain a competitive edge. This article provides an overview of information needs and system requirements from the perspective of healthcare providers. It offers information about computer software, electronic data interchange and databases, as well as brief case reports on some of their uses.
Marketing in the health care environment has seen dramatic changes in recent years that include greater emphasis on measuring effectiveness. This paper has presented a review of the phenomenon and has discussed methods to measure and monitor the performance of the marketing effort. Research has been suggested to measure this relationship as an initial step in this area.
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