“…seminal work on strategic management and competitive analysis, which focused on tracking specific competitor behaviour and linking competitor analysis to competitive strategy, touched off an avalanche of publications on competitive intelligence (hereafter CI) (Peyrot et al, 2002, p. 748). Much of the CI "research" consisted of anecdotal case studies of corporate CI activity in a variety of settings: a life insurance company (Fletcher and Donaghy, 1993), the forest products hardboard industry (Munk and Shane, 1994), electric utility regional cooperatives (Galing, 1995), banks (Boucher, 1996), the health care industry (Austin et al, 1995), and multi-industry examples (Lenz and Engledow, 1986;Ettorre, 1995). Ramaswamy et al (1994) state that there has been little empirical research on CI, and the published quantitative research to date has been largely descriptive in nature, describing the distribution of CI skills, resources and capabilities across organizations (e.g.…”