Resumen. El presente estudio analiza la actividad turística de observación del lobo ibérico en España como alternativa a otras modalidades turísticas tradicionales en zonas rurales. La experiencia propia dentro del sector ha sido crucial para entender sus dinámicas y elaborar este trabajo. En él se estudia la tendencia al alza del turismo de naturaleza en general y de la observación del lobo ibérico en particular, se describe el modus operandi de la actividad y se exponen sus principales impactos. El turismo lobero propicia por lo general beneficios para la población local en términos económicos, ambientales y socioculturales. Su compatibilidad con el medio y las características intrínsecas de la actividad, muy ligadas a un turismo sostenible, fresco, offline, convierten a este sector en una interesante herramienta para revertir el vaciado demográfico, económico y social de algunas áreas de España. Palabras clave: Lobo ibérico, turismo de observación de fauna salvaje, educación ambiental, desarrollo local, inteligencia territorial, España. Abstract. The present study analyzes the tourist activity of observation of the Iberian wolf in Spain as an alternative to other traditional tourist modalities in rural areas. The own experience within the sector has been crucial to understand its dynamics and develop this work. It studies the upward trend of nature tourism in general and the observation of the Iberian wolf in particular, the modus operandi of the activity is described and its main impacts are exposed. Wolf tourism generally provides benefits for the local population in economic, environmental and socio-cultural terms. Its compatibility with the environment and the intrinsic characteristics of the activity closely linked to a sustainable, fresh and offline tourism turns this sector into an interesting tool to mitigate the demographic, economic and social emptying of some areas of Spain. Key words: Iberian wolf, wildlife tourism, environmental education, local development, territorial intelligence, Spain.
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