This scientific and theoretical article is devoted to the consideration of the problem of the tourism which can be called one of the most innovative and automated industries in the modern economy. To simplify complex processes in the tourism industry, there are many innovative and high-tech tools that are constantly updated focusing on the needs of the audience and changing in accordance with them. The novelty of the article is due to its applied orientation.
The article deals with the patterns of market conjuncture formation and changes, the nature of the market mechanism. The functioning of market structures in difficult conditions of formation and operation of the market mechanism requires regular assessments of the state of the market and the prospects for its development. The system of sales and purchase relations and the inevitable commercial risk, development of pricing and investment policies, regulation of market processes at different levels of management, etc. – all this requires the organization of constant and deep research of the market mechanism, its patterns and trends, forecasting the proportions of supply and demand.
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