Modern information systems as a marketing tool in the development of a tourism business

Katerinich, Oxana; Degtyaryova, Tatiana; Усова, Ирина

doi:10.1051/e3sconf/202127309026

Cited by 1 publication

(1 citation statement)

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“…According to Katerinich et al (2021) "to ensure the activities of the objects of the tourism industry today, it is vital to own and use various innovative technological systems that make it possible to facilitate and simplify the daily tasks facing the business" (p. 2).…”

Section: Introductionmentioning

confidence: 99%

The Role of Marketing Information Systems in the Future of Tourism

Mihailović¹,

Popovic²

2022

The Seventh International Scientific Conference - THE FUTURE OF TOURISM

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The paper investigates the possibilities and scope of the impact of marketing information systems on future tourist trends. Special emphasis is placed on the current conditions in which the world economy and tourism find themselves, which are significantly determined by the spread of the COVID 19 pandemic and the digitalization of business. In such conditions, the importance of marketing information systems for adequate management of relationship marketing in tourism is increasing. Namely, successful marketing in tourism means offering greater value than the competition, as well as customer satisfaction. Satisfaction is achieved when the obtained performance of the tourist service meets or exceeds expectations. Customer expectations are formed on the basis of pre-purchase information, and commercial success is achieved when performance exceeds expectations. Marketing information systems are often used in practice in order to constantly improve the customer base. One-on-one marketing, or tailoring travel services to individual customers, depends heavily on market and timely customer information. Research has shown that marketing information systems provide an organized and timely flow of market information that optimizes marketing decision-making in tourism.

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Section: Introductionmentioning

confidence: 99%