The study was carried out to evaluate the influence of smartphone attributes on student's buying decision in Lagos State Tertiary Institutions. Research design adopted was purely descriptive, employing cross sectional survey method in data collection. Data for the study were generated through the use of structured questionnaire and administered to a sample of 362 out of 3,792 students in selected tertiary institutions in Lagos State. Data collected were analyzed using Multiple Regression Analysis. The results showed that all smartphone attributes considered in the study were found to be positively and significantly related to student's buying decision. Specifically, technology attribute has highest impact on student's buying decisions, followed by application and price attributes. The study concluded that technology, application and price are considered the most top three attributes that significantly influenced student's buying decision of Smartphone. It was recommended that firms should focus on improving their technology in other to bring about innovative features and application, and more importantly adopt variety of price strategies while not neglecting the image and design attributes, as these were regarded as secondary attributes in determining consumers' choice of Smartphone.

The current global pandemic has forced many customers to carry most of their purchases and other transactions to the virtual environment. The patronage of the online retailers will be affected by how they are perceived by the customers. It is on this basis that the researcher intends to study the effect of Aaker’s Model of brand personality on customer choice of branded e-retailing outfits. The researcher adopted a cross-sectional research design using the descriptive method to explain the analysis of the data administered. Primary data were gathered through online survey administered to the sample size of 397 undergraduate and postgraduate students of the University of Lagos, participating on a voluntary basis. However, 274 responses were fit and analysed using the Social Statistic package for Social Sciences (SPSS 20). The result revealed that four of the five dimensions of the Aaker’s model which are sincerity, excitement, competence and ruggedness have significant effect on consumers’ choice decision for electronic retailers while sophistication have no relationship whatsoever with customer choice of e-retailing outfits. The findings show that majority of University of Lagos students perceived Jumia to be competent, Jiji.Ng as rugged, Konga as competent, Olx.com.ng as rugged, SME Market Hub as competent, Slot.ng as competent, Obeezi as rugged and Payport as competent. Based on the findings, it is recommended that e-retailing outfits in order to sustain customer choice will need to improve on the four identified variables which are excitement, competence, ruggedness and sincerity to ensure sustainability.

The purpose of this study is to determine the effect of market segmentation on competitive advantage in the Nigerian telecommunications service sector in the Lagos state. Motivation: The Nigerian government's decision to liberalize the communication industry has increased rivalry among enterprises, implying that a market segmentation approach will improve both transaction flow and the quality of life. As a result, enterprises in the telecommunications sector must look beyond their financial capabilities and concentrate their efforts on developing a market positioning strategy that results in competitive advantage. Therefore, this study seeks to identify segmentation dimensions and their influence on competitive advantage and performance holistically: The focus was designed to establish the effect of factors of market segmentation such as measurability, accessibility, size, homogeneity, uniqueness and sustainability of a market segment on competitive advantage in the Nigerian telecom service industry. Data: A study of some selected telecommunications companies in the Lagos State, Nigeria, was adopted. Both purposive and accidental sampling was used to select a sample of 370 members of the population involved in the study using the Taro Yamane. Tools: Simple percentages and frequency tables were used as descriptive statistics, while Pearson correlation and Regression analysis were used for hypotheses testing. Findings: The study results indicate that measurability, accessibility, uniqueness, and size of a market segment are the most significant market segmentation variables that affect business competitive advantage in the Nigerian telecommunication industry. As such, to achieve competitive advantage through market segmentation, these variables must be well identified and strategically attained. Contribution: By comprehensively integrating and connecting the characteristics of market segmentation to competitive advantage, this study provides an understanding meaning to market segmentation based on the conceptual model. The study's implications for policymakers include that they should enhance these segmentation factors by incorporating additional characteristics outside of market segmentation to complement the market segmentation variables examined in this study in order to maintain competitiveness. Additionally, marketers may leverage customer relationship management (CRM) to create profitable market segments capable of recruiting new clients and lowering customer retention costs.

The study seeks to determine the influence of social marketing on sustainable behaviour in the area of household waste disposal in Lagos State, Nigeria. This study focuses on four dimensions of social marketing namely: social product, social price, social promotions and social place. Descriptive research design was employed using cross-sectional survey methods for data collection. Three hundred and ninety one (391) respondents were used for the study. Four research questions were raised and answered through corresponding hypotheses. Data were analyzed using descriptive and inferential statistics. Findings indicated a convincing relationship between sustainable behaviour and social marketing particularly the elements of price and place; and by extension, implications for improvement is that decrease in price associated with waste disposal billings might cause individual household to dispose waste appropriately and more importantly regular maintenance of waste collection site in other to discourage road side waste disposal.

Presently, new issues are emerging in the area of employee commitment which is potentially impeding the performance of the majority of firms. This study seeks to investigate the effect of organizational culture (reward system, communication, and teamwork and management support) on employee commitment from the perspective of multiple Industries in Lagos State, Nigeria. The study is anchored on descriptive research design and the data were collected using cross-sectional survey methods from two hundred and sixty-nine (269) valid questionnaires. The data collected were analyzed with Pearson Product Moment Correlation and was further used to test the formulated hypotheses. The findings of the study showed that all the components of organizational culture are significantly related to employee commitments. On this basis, the study recommends that organizations should ensure that policy measures are put in place to guarantee that organizational culture dimensions are significantly improved upon in organizations in order to stimulate employees’ commitment.