Purpose This paper aims to investigate the attitude towards ethical consumption and intention to engage in ethical consumption behaviour by consumers within a developing economy, building on the ethically minded consumer behaviour (EMCB) framework. Design/methodology/approach A quantitative research approach was adopted in this research. A cross-sectional survey was further done in collecting data from 397 respondents through an online questionnaire. Collected data was analysed using the Statistical Package for Social Sciences version 25, as well as the structural equation model via the Analysis of Moment Structures version 23. Findings Corporate social responsibility-mindedness was found to lead to a positive attitude towards ethical consumption behaviour and an intention to engage in ethical consumption behaviour; recycling-mindedness did not influence a positive attitude towards ethical consumption behaviour but influenced an intention to engage in ethical consumption behaviour. However, eco-mindedness did not influence a positive attitude towards ethical consumption behaviour and an intention to engage in ethical consumption behaviour: findings from this research showed that a positive attitude towards ethical consumption behaviour led to an intention to engage in ethical consumption behaviour. Originality/value To the best of the authors’ knowledge, this research is the first within a Sub-Saharan African region of a developing economy to adapt the EMCB framework in investigating the extent to which consumers within a developing economy intend to engage in ethical consumption behaviour.

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Purpose The purpose of this paper is to examine the coffee culture of citizens of Southern Nigeria. Specifically, different scales were developed to measure coffee culture among the citizens which cover health, socialisation, elitism, culture and commercialisation factors. Design/methodology/approach A quantitative approach was adopted for the study, and factor analysis was used to analyse the data collected through an online survey. As a result, EFA and CFA showed the test of sphericity and the different fit indexes. Findings The findings revealed the experiences of consumers and their disposition to coffee consumption to establish coffee culture among the citizens. Largely, the findings revealed that coffee culture is still very low among the citizens and the summation that coffee culture is still in infancy. Originality/value Given the importance of coffee culture in the larger world, and acceptance of coffee as a global social drink, the design of a scale that focussed on socialisation, health, elitism, culture and commercialisation factors help to robustly investigate the state of coffee culture among the citizens.

The current global pandemic has forced many customers to carry most of their purchases and other transactions to the virtual environment. The patronage of the online retailers will be affected by how they are perceived by the customers. It is on this basis that the researcher intends to study the effect of Aaker’s Model of brand personality on customer choice of branded e-retailing outfits. The researcher adopted a cross-sectional research design using the descriptive method to explain the analysis of the data administered. Primary data were gathered through online survey administered to the sample size of 397 undergraduate and postgraduate students of the University of Lagos, participating on a voluntary basis. However, 274 responses were fit and analysed using the Social Statistic package for Social Sciences (SPSS 20). The result revealed that four of the five dimensions of the Aaker’s model which are sincerity, excitement, competence and ruggedness have significant effect on consumers’ choice decision for electronic retailers while sophistication have no relationship whatsoever with customer choice of e-retailing outfits. The findings show that majority of University of Lagos students perceived Jumia to be competent, Jiji.Ng as rugged, Konga as competent, Olx.com.ng as rugged, SME Market Hub as competent, Slot.ng as competent, Obeezi as rugged and Payport as competent. Based on the findings, it is recommended that e-retailing outfits in order to sustain customer choice will need to improve on the four identified variables which are excitement, competence, ruggedness and sincerity to ensure sustainability.

The study assessed the effect of supplier collaboration on product innovation. In addition, most studies that examine the relationship fail to highlight the effect of the individual practices of supplier collaboration on product innovation, and are on developed nations. A descriptive research design and a cross-sectional survey approach was adopted to distribute questionnaire copies to the respondents. A sample of 29 firms was selected from a population of thirty-eight 38 big manufacturing firms and the analysis was done using descriptive statistics and structural equation model. The results reveal that product innovation is greatly influenced by supplier collaboration, however, only incremental product innovation is influenced. Radical product innovation is not influenced by supplier collaboration, though resource sharing practice influenced it exclusively. The study reveals the effect of exclusive supplier collaboration practices on product innovation and the model could be replicated in other developing nations to see if the outcome will be similar.