Religion and Consumer Behaviour in Developing Nations

Gbadamosi, Ayantunji; Oniku, Ayodele

doi:10.4337/9781839101038

Cited by 4 publications

(1 citation statement)

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“…Advocates for International Development recently published a comparison of 3 systems of developed/developing country taxonomy: United Nations Development Program, International Monetary Fund, and World Bank. One category example for a less-resourced country includes “developing country,” “emerging and developing country,” and “low- and middle-income countries,” respectively 2 . These classifications and terminologies have been adopted by many nongovernmental organizations and professional societies and associations to regulate annual dues and eligibility for scholarships to attend annual conferences, among other uses.…”

mentioning

confidence: 99%

Where in the World Are “Low- and Middle-Income Settings”?

Challinor¹

2023

Cancer Nurs

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mentioning

confidence: 99%

Where in the World Are “Low- and Middle-Income Settings”?

Challinor¹

2023

Cancer Nurs

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Digital Inclusivity: Advancing Accessible Tourism via Sustainable E-Commerce and Marketing Strategies

Theofanous,

Thrassou,

Uzunboylu

2024

Sustainability

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In the fast-paced digital economy, stakeholders across regions, industries and organisational typologies are recognising the growing significance of adopting customer-centric digital strategies. Inexorably, this necessitates the comprehension of consumer behaviours across a diverse customer spectrum, including individuals with disabilities (PwD). In this context, the present expert-driven conceptual research examines tourism digital sustainability and inclusion and elucidates the role of tourism e-commerce platforms in promoting a barrier-free digital environment for PwD and creating a more inclusive and sustainable online marketing landscape. The findings highlight the need for ongoing evaluation and improvement of the user experience to achieve satisfaction, loyalty and stakeholder engagement, as well as the factors in need of consideration towards a barrier-free and sustainable e-commerce environment. Further research could explore the assessment of the framework presented here in a practical context towards implementation to uncover its strengths and limitations.

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Marketing

Opute

Jawad

Jiang

2022

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

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Competing effectively in the contemporary marketplace is becoming increasingly challenging. For marketers, therefore, understanding consumer behaviour is a critical factor in achieving effective marketing strategy. Grounded in that behaviour viewpoint, this chapter seeks to contribute to the understanding of cultural identity and marketing implications. To achieve that target, three core steps are taken in this chapter. First, the motivation for this chapter is explained. Second, culture is explained and the central artefacts of culture relevant to this chapter highlighted. Thereafter, the consumer behaviour influence of cultural identity is discussed, and acculturation, driving factors, and consumer behaviour influence explained. In the final part of this chapter, recommendations for marketers are offered and directions for future research suggested.

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Religion and Consumer Behaviour in Developing Nations

Cited by 4 publications

References 0 publications

Where in the World Are “Low- and Middle-Income Settings”?

Where in the World Are “Low- and Middle-Income Settings”?

Digital Inclusivity: Advancing Accessible Tourism via Sustainable E-Commerce and Marketing Strategies

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