Clustering of services in the conditions of digital economy development is considered as a way of their integration with the purpose of increasing customer satisfaction, as well as that of strengthening the competitive position of service organizations based on the promotion of green consumption. Services are clustered with the aim of satisfying one main or several interconnected needs of individuals or businesses taking into account the degree with which the consumer influences the process of service delivery. This paper demonstrates how clustering of services can be used to solve sustainability problems. It is shown that digital technologies allow the service provider to customize a service to fit the needs and requirements of a particular consumer within the first type of clustering in the service sector, and they are also included in the service support of the main service within the second type of clustering. Moreover, these technologies have their own value for the consumer within the third type of clustering and provide tools for the fourth type of clustering. In general, digitalization promotes technologization and cooperation in service clusters. The authors suppose that further research can be done into how the types of clustering mentioned manifest themselves in different industries.
The article discusses the digitization of services in the tourism industry. By applying the concept of service product to the tourism industry, the authors claim that the primary utility of a tourism product has a shifting nature and discuss the features of additional, derivative, and accompanying services as part of different types of tourism products. Logistics services in the tourism industry are considered to be one of the elements in the accompanying part of its service product. The value of the logistics support provided to tourism products is associated with the need to coordinate the efforts of tour operators, service providers involved, and the tourists themselves. The development of digital infrastructure is interpreted both as a trend connected with the development of the digital economy and as a ground for its servitization. The article highlights the advantages of a single digital infrastructure of the tourism industry and discusses its influence on different types of logistics flows. It identifies a number of areas associated with service provision which look promising in terms of their inclusion in digital infrastructure. It also contains examples of global systems and local technologies as components of the digital infrastructure in the tourism industry.
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