The article presents the results of research on the main individual behavior problems of Ukrainian youth in the conditions of Russian political and military aggression since 2014. Research is aimed at issues of adaptation potential, social and psychological security, psychological health, and well-being of young people from all geographic regions of Ukraine. The concept of “socially determined coping constructs” is proposed and the influence of interpersonal behavior style on the resourcefulness and adaptive potential of youth in the conditions of military operations is determined. Prognostic indicators of young people’s experience of security in the conditions of an unpredictable long-term scenario of military aggression are concise. It has been proved that adaptation potential is a factor of preservation of psychological health that is methodologically considered within the paradigm of humanistic psychology within the range of the concept of resilience, psychological well-being, and personal maturity. Interpersonal behavior can be considered by us as a developed form of interaction of personal genesis and social induced predisposition of a certain objectified relation. Adaptation potential is determined as a social-psychological integral hierarchical-parity formation that ensures homeostasis of mature functioning of personality within the conditions of social stress induced by the activity of adaptation capabilities, their latency, timeliness, correspondence with subjective resources, and vectors of social actualization. There has been an empirical establishment of predictors determining the impact of special features of the style of interpersonal behavior on index of perceived stress, index of coping resources, positive attitude to others, autonomy, environment management, personal development, life goals, self-perception, psychological well-being, inclusion, control, risk acceptance, and resilience. The results of our research became the basis for determination of the phenomenon of interpersonal behavior as predictor of the triad: interpersonal communication, adaptation potential, and psychological health of youth.
The results of the historical and psychological analysis of the phenomenology of the experience of hopelessness are presented and its clinical and prognostic aspects are specified. It is assumed that hopelessness may have both the nature of a mental state and a personality trait, and may contain both components simultaneously, and the carriers of "hopelessness-trait" are more vulnerable to "hopelessness-state". Hopelessness is seen as a factor that reduces a person's psychological security. Individuals with "hopelessness traits" tend to have negative expectations about many aspects of life, while those who experience hopelessness as a condition have such expectations about a limited number of areas of life. Clarity in the operationalization of these concepts (trait versus state) is lacking today, appropriate tools have not been developed. Close to the phenomenon of hopelessness (but not identical) is the construct of pessimistic attributive style (which to some extent "assimilated" the concept of locus of control), which has traditionally been seen as a cognitive risk factor for depression for both adults and children. An alternative view of hopelessness is to include it in a broader context - the phenomenon of demoralization. This construct describes such experiences as: helplessness, hopelessness, loss of meaning and purpose in life, existential despair; it has common symptoms with distress, but differs from depression in the presence of subjective incompetence and lack of anhedonia. Many, including long-term prospective, epidemiological studies have found that baseline hopelessness is significantly associated with suicidal ideation, attempted suicide, and completed suicide, with variables reflecting the frequency of psychiatric diagnoses. If we accept the hypothesis that the relationship between hopelessness and suicide is influenced by some third variables, it may mean the desirability of a clearer identification of those subgroups of suicides for whom hopelessness is a risk factor as much as possible. This possibility of isolating complex predictors can be a very useful guide in suicidal practice.
The purpose of the article is to determine the relationship between the characteristics of social marketing stakeholders and the degree of development of marketing systems in the digital economy. The results of the study are based on a critical analysis of the tools and processes of functioning of marketing systems in the context of digitalisation, and the changes it causes in marketing systems at basic and extended levels due to specific features inherent in the digital economy. The concept of cultural dimensions by Hofstede (2010) is applied to determine the collective behavioural characteristics of the most numerous stakeholders of social marketing, which are members of society in selected countries. A positive statistically significant correlation between the share of online shoppers against the indulgence index (R=.77) and the individualism index (R=.73) was found. There is a negative statistically significant correlation between the share of online shoppers against uncertainty avoidance (R=-.76), power distance (R=-.67), gender culture type (R=-.27) and long-term orientation (R=-.27). In general, a significant part of the expected impact of uncertainty avoidance is taken over by mechanisms that guarantee the protection of personal data from unauthorised use and security from fraud and crime committed in cyberspace.
The article presents the second part of the description of the case analysis of a personal fairy tale, which was created in the process of group psychotherapeutic work. The personal tale was based on Jung's analytical approach. The qualitative analysis made it possible to record changes in the psyche through the transformation of archetypical images and symbols. The archetype of Transformation is considered to be important for understanding the content of fairytales: changing and transforming personality under the influence of the integration of unconscious meanings. It was considered how the transformation of archetypical and symbolic images in the psyche initiates changes in individual psychological and characteristic behavioral characteristics. It is established that the stages of the process of individualization according to Jung, which we tried to examine on the example of the fairy tale are as follows: in the realization of Shadow and the integration of the senses of the personal unconscious represented in it; in the awareness and destruction of the Person, which distorts the true essence individually, distancing from the Person; clarifying the circumstances with Anima or Animus, establishing connections with the unconscious through integrated Anima/Animus; refusing to identify with the mana-personality archetype and assimilation of its meanings with self-determination;
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