The quantitative assessment of the degree of company's diversification as the basis of strategic planning becomes relevant in the context of instability of world oil prices. The largest companies of the oil and gas industry develop their strategies taking into account diversification of both activities and sales markets. The need for diversification is confirmed by the carried-on qualitative analysis of the activities of Russian and foreign companies in the oil and gas industry. The authors propose indicators of quantitative assessment of the degree of diversification, which can be applicable for companies of the energy sector: entropy index and indicator of geographical diversification. The study concluded that it is advisable to use the entropy indicator of diversification for strategic planning due to the need to optimize activities; focus on the production of high value-added products; relevance of risk reduction in case of instability of world energy prices volatility; strengthening the position of a multi-industry company. An indicator of geographic diversification may be used when there is a necessity of market control; access to new markets; strengthening positions in current markets. The practical application of the results of this study is possible in the field of strategic planning for oil and gas upstream companies.
The evaluation of the Russian oil and gas companies' competitiveness in the foreign market under the tough market conditions is of particular importance as it is crucial to retain company's current position and market share. The article makes qualitative and quantitative evaluation of Russian companies in the global gas market. To analyze the competitiveness of the gas industry company in the foreign market, the authors used a dynamic method of evaluating competitiveness coupled with a SWOT analysis. The dynamic evaluation method offers an opportunity to identify the basic factors that influenced the level of competitiveness of the entity under study and, accordingly, determine the main reserves for increasing its competitiveness.Based on the study conducted, recommendations were made on the increase in competitiveness in the current situation of unstable demand and volatile energy prices. By analyzing the PJSC Gazprom level of competitiveness, as well as its external and internal environment, indicators were identified the regulation of which will lead to the progressive development of the organization and increase in its competitiveness. The practical relevance of the study lies in the possibility to use both the research outcome and the proposed methods in a development strategy for the gas industry company.
The article describes its own methodology for determining indicators, based on the analysis of standard and specific indicators for the enterprises of fuel and energy complex. The article is devoted to the consideration of modern approaches to the definition of the concept “production and technological potential of organizations of the fuel and energy complex of the Russian Federation”. The article touches upon some topical issues of effective management of the use and development of the TEC enterprise production potential. The study uses several approaches: generalization, systematization, formalization, logical, formal methods, as well as comparative analysis methods to study modern approaches to the definition of the studied concept. The tasks considered in the article are theoretical. The economic content of the concept of production and technological potential of the fuel and energy complex and the production system is disclosed. The article presents current economic content of the concept of production and technological potential of energy companies based on a review of modern approaches to the definition of this concept, as well as indicators for the implementation of the production system.
The main aim of this paper was to examine specific approaches to determining the discount rate for comprehensive computation of investment projects efficiency in the oil and gas industry. The objective of the study was to develop a scientific approach for determining the discount rate for integrated oil and gas projects. The authors analyze dynamic methods for determining the efficiency of investment projects in the oil and gas industry and conclude that they are advisable for oil and gas projects due to the high capital intensity of the projects and their long payback period. Regarding the need to implement dynamic indicators of efficiency, the authors set the task of deter-mining the proper discount rate as a factor having a significant impact on effectiveness evaluation. The discount rate is proposed to be evaluated by solving the equation and finding the break-even point where the NPV (net present value) of the integrated project will be equal to 0 (taking into account the revenue of the subprojects included in the complex). The practical implementation of methodological approaches to assessing the discount rate for integrated projects is relevant due to the execution of large, systemically important and integrated projects. As a result of the study, the authors put forward a methodological algorithm for determining the discount rate of an integrated project which assumes an assessment of cash flows for the subprojects included in the complex; determination of the target rate of return for subprojects; and calculation of prices for products at which a complex project become break-even. The practical implementation of methodological approaches to assessing the discount rate for integrated projects is relevant due to the execution of large systemically important integrated projects.
Ускоренное технологическое развитие отечественных отраслей промышленности с возможностью конкуренции с зарубежными аналогами остается актуальным в связи с рассеявшимися надеждами на отмену санкций. В настоящее время в Российской Федерации реализуются различные программы и схемы финансирования, способствующие эффективному применению стратегии импортозамещения при одновременном участии государства и частного сектора на партнерских началах. Раскрываются способы, позволяющие государству стимулировать этот процесс; приводится ряд примеров из практики функционирования Фонда развития промышленности; приведены некоторые результаты финансирования процесса импортозамещения. Дан прогноз вероятностного сценария развития событий, наиболее благоприятных для продолжения процесса импортозамещения в газовой отрасли России и совершенствования методов управления им. Экономическая целесообразность этого вопроса однозначна в связи с национальной безопасностью. Однако проблема возможности замещения импортной продукции отечественными аналогами имеет много аспектов и включает в себя необходимость защиты внутреннего рынка от иностранной конкуренции, необходимость повышения уровня качества продукции отечественных предприятий, а также сложность выхода на новые рынки и многое другое. Одной из задач импортозамещения является снижение скрытого импорта и зависимости российского экспорта от закупаемых за рубежом компонентов. Затрагивается вопрос о месте и роли инноваций в создании конкурентоспособности как на внутренних, так и на внешних рынках. Цель, поставленная авторами в данном исследовании, - определить основные показатели импортозамещения, проанализировать полный перечень методов и подходов для их достижения и оценить их результативность.
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