Purpose The purpose of this paper is to identify the generational cohort effect on responsible consumer behavior. Based on the theory of planned behavior and the generational cohort theory, the authors test the impact of perceived consumer effectiveness (PCE), media exposure (ME), the social group influence of family and peers and self-identity on the intention of Generation X and Generation Y to purchase environmentally responsible products. Design/methodology/approach The data were collected from 1,870 respondents in France. Based on the factor scores from a confirmatory factor analysis, the authors tested for interaction effects by employing regression and path analyses. A two-group structural model evaluated the strength of each cohort’s direct effects and the significant differences between the groups. Findings The results reveal a generational (cohort) effect on the relationship between PCE and ME and the intention to purchase environmentally responsible products. Research limitations/implications The convenience sample shows bias toward younger people, especially students. In addition, some latent variables show low AVE scores, probably due to scale interpretation differences. By measuring purchase intention, the study disregards the actual behavior of consumers. Practical implications To increase consumers’ personal involvement in responsible purchasing behaviors, marketers could cater to the social desirability side of Gen Y by emphasizing products that express community values; on the other hand, marketers could appeal to the PCE of Gen X by providing more information and convincing them that their actions matter. Social implications The efficiency of awareness and promotional campaigns for environmentally responsible products will be enhanced when marketers employ segmentation based on generational cohorts. Originality/value The study contributes to a better understanding of responsible consumer behavior by identifying generational cohort differences.
International audienceThis exploratory study examines legitimacy challenges to business spawned by growing inequalities. It uses aesthetic inquiry in the context of the Occupy Wall Street movement to understand the processes of organizational legitimation and delegitimation. By studying photos of slogans and placards from the Occupy Wall Street movement, we show how corporate and business legitimacy are challenged by the public. We identify different types of legitimacy challenges across organizational systems’ levels. We explore implications of these challenges for corporations and the use of aesthetic strategies as delegitimation signals by Occupy Wall Street protesters in order to express their support or discontent with existing norms, values and standards
The authors proffer the hypothesis that the most important issue in all of the previously studied global economic problems is the imperfection of the production process. Innovations stimulate the improvement of the production process and provide solutions to global economic problems. Thus, the purpose of this article is to verify this hypothesis and determine the role of innovations in overcoming global economic problems. To verify the hypothesis, the authors use analysis of causal connections, problem and systemic analysis, economic and mathematical modeling, and a developed proprietary economic and mathematical model of the production process. The authors conduct an analysis of global economic problems at present and in perspective and determine the role of innovations in overcoming these global economic problems. The offered hypothesis is proven, and it is substantiated, based on the problem of resource limitations, disproportions of economic growth, and crises in the global economy, that innovations play an important role in solving global economic problems. For example, innovations lead to improvements in the production process because the consumption of resources is reduced and the volume of manufactured goods is increased, which solves the problem of resource limitations. Furthermore, the implementation of production innovations in enterprises in the least developed countries stimulates their economic development and reduces the level of countries' differentiation in the global economy. Accordingly, the authors determine the directions of development with respect to the innovation activities of modern enterprises for overcoming global economic problems, and they develop an algorithm for the development of the modern global economy.
Purpose – The purpose of this paper is to explain the emergence and existence of retro-industries. The paper proposes using a multidisciplinary approach to define the concept of retro-industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing and economics were used to create a model of innovation adoption and diffusion in retro-industries. Findings – The paper provides theoretical insights about the factors that foster retro-industries such as heritage, tradition, nostalgia and revival. The paper suggests that these factors influence innovations mechanisms and explain the use of the past to manage the challenges of the future. Originality/value – The paper enriches an identified need to analyse industry from retro perspective; and to identify the factors that foster the emergence of such industries.
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