Human civilization has now reached the era of industry 4.0 which is marked by the presence of Artificial Intelligence and Internet of Things. Almost all aspects of human life can not elude the exposure of industry 4.0, including public relations field. For this reason, public relations practitioners need to have the appropriate competencies to be able to deal with industry 4.0. That also applies to government public relations. The aim of this research was to identify the competence of government public relations in responding to the industrial revolution 4.0. Descriptive method with qualitative approach was used for this research. Data were gathered by conducting depth interview to 12 informants. Government public relations' competence in Aceh Provincial Government, North Sumatra Provincial Government and Riau Provincial Governmet was an issue reviewed in this study. The results showed that the government public relations' competence was not sufficient to deal with the challenge of industry 4.0.
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