Indonesian Halal Tourism became a raising mode to attract Muslim Tourist by Ministry of Tourism Republic Indonesia. Indonesia, as a non-Muslim country by nation ideology, tries to highlight the spiritual spirit of Islam as a culture to attract more tourists and put it into physical practice by having more tourism hospitalities; such as Halal Hotel that has Halal certification, which provides less or even none of alcohol beverages and serves only food based on Halal dietary. Indonesia in developing tourism brand of "Indonesia The Halal Wonders" would possibly lead into positive and negative possibilities. This article used literature review to reach data about Halal tourism in Indonesia. It has a tendency for tourism halal markets to lose the customers that are not Muslim travellers.
In Javanese tradition, during every encounter, the communicator had to be aware with the other people social standing to be able to choose the appropriate style of conversation based on the relationship. This article is trying to explore how the phenomenon of Javanese language shift happened in Indonesia as well as too see if social class would play important role in it. As social changes might probably bring differences to language use as it has direct influence from the social status coming from Weber’s social class theory. The conclusion of this article, author found a threat for krama as Indonesia’s language heritage that might vanish. In the context of family communication, future research might want to try to see if parental social class can help the generation to maintain a nation’s language heritage regardless of their social class stratification.
Electronic Word of Mouth (e-WoM) is a form of promotion in the digital era by distributing and sharing visual content about a brand or product informally without commercial influence. This study aims to understand the enhancement of e-WoM as a promotional medium by the coffee blogger account @cafehitssurabaya. This study uses a qualitative research method with a virtual ethnographic approach. Researchers are participative and involved in e-WoM activities on @cafehitssurabaya. Data collection using virtual searches and online interviews via WhatsApp with eight informants, namely the owner of the @cafehitssurabaya account and seven active followers. The study results show that e-WoM helps disseminate visual content related to opinions, reviews, and recommendations for various coffee shops by @cafehitssurabaya so that it impacts promotions and encourages buying decisions for potential consumers. Furthermore, @cafehitssurabaya enhances e-WoM by interacting and discussing with followers as opinion seekers. This study concludes that the e-WoM process has become an effective promotional medium, forming a new culture of Instagram users to share their love for the tradition of drinking coffee and various coffees and delivering criticism and praise to different coffee shops.
The digital era is exposing the media industry and the audience to a new phenomenon, it is convergence. Convergence becomes a real challenge have to be faced by the entire media industry, from global to local media industries. The convergence faced by local media is a bigger challenge due to limited financial and resources. Various studies show that adaptation is mostly done by utilizing platforms in new media to re-embrace segmentation and even add new audience segmentations. The forms of adaptation presented show the elements of branding media in it. According to Malmelin and Moisander (2014) there are five concepts of branding media that are often used, they are brand extension, brand as identity, brand as differentiation, brand as equity, and brand as a product. This article will show the side of branding media by the local Javanese language magazine "Panjebar Semangat" in the middle of adaptation efforts to convergence. The discussion will be related to the five concepts presented by Malmelin and Moisander (2014). The method used in this research is descriptive qualitative. Data collection was carried out by interview and observation on the Panjebar Semangat social media account. The results show that the branding media activities carried out by Panjebar Semangat are dominated by the concept of brand extension and brand as a product. The branding media can also give well benefit by local media with limited funding sources to optimize adaptation to convergence.
In recent decades, the development of multicultural competence, or synonymously called intercultural competence (IC), has been developed as a theoritical context in education areas. Teachers' inner reflection can do more in specific aspect of learning quality by understanding students' cultural differences through intercultural competence understanding. Adding self-reflection in the process of understanding interaction within different cultures and language will add more self-value in lessen the ethnocentricity. As teachers are having different culture experience, they would share to each other about the differences to another teacher, in which it allows the teachers to reflect from one another. This would subsequently, help teachers to run innerreflection to themselves, to dig more on their own values, that probably added after having cultural-changing experience
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