Our paper focuses on the development of green brands as the part of the sustainable environmental management. It demonstrates that the main goal of the green technology is to focus on the specific interface of environmentally-friendly and sustainable technology, innovation and business development. It is building solutions that promote the development of clean energy, energy efficiency, renewable energy and efficient technologies. Moreover, it makes it clear that one should also underline the importance of sustainable transport, sustainable agriculture and sustainable urban development within this context. In addition, the paper focuses on the green marketing and environmental management as the parts of the sustainable entrepreneurship of the 21st century. It becomes clear that environmental benefits of products and services should be highlighted and advertised by business companies in order to sustain their position on the globalized markets with severe competition.
This research focuses on factors that influence the competitive advantage of the sustainable digital economy. Digital economy helped to speed up the exchange of information flows which, in turn, impacted on the creation the new forms of business and socio-economic interactions. Such sectors as banking and finance or hospitality and services are all influenced by the advancements of the digital economy that include sharing economy or Blockchain technology and its related applications. In this article, we show that digital economy is more sustainable due to the fact that it requires less energy sources and can itself contribute to the formation of the green economy and the acceptance of the renewable energy. All these features constitute its competitive advantage that needs to be further supported and fostered. In addition, we discuss key strategies and the development of skills to adapt to a digital economy and provide an overview of high-quality training for high-tech workers. It was assumed that in future, people would be able to easily acquire new skills through vocational training and vocational training. However, the spread of digital technologies has changed the way we work and has increased the need for high-quality training for workers in a wide range of professions. To use such technologies effectively, workers in an increasing number of sectors and professions need both general and advanced ICT skills.
The article presents an update and a generalized geo-ecological assessment of the Bogorodsky urban district of the Moscow region (the former Noginsky was abolished) at the time of 2021-2022. The indicators of the ecological state of the territories are considered from the standpoint of the realities of the current years. A comparison was made of the geo-ecological situation of the territories of small towns of compact residence in the Noginsk district for 2011-2014 and the current geo-ecological situation of the territory of small towns of the Bogorodsk urban district of the Moscow region (the former Noginsk was abolished) for 2021-2022. Data on the incidence of the population and environmental pollution are analyzed from the standpoint of causal relationships of direct and indirect correlations between diseases of the respiratory, digestive and genitourinary systems. Also, for ecodiagnostics, the dominant concepts of toxicology are used, such as the reaction rate and the response of a particular individual organism to a stimulus. A new municipal specialized subprogram “Ecology and the Environment” for 2023-2027 with the introduction of new indicators aimed at protecting the environment is considered. A look at the scenarios and inertial forecast for the development of environmental sustainability of urbanized territories of small towns in the study area is given.
The development of the modern digital economy predetermines the necessity for the effective use of technologies in enterprise management, ensuring labor protection and the safety of technological processes in manufacturing. The aim of the current study is to identify the peculiarities of industrial enterprise management in the context of digitalization and the formation of an algorithm for implementing the digital transformation of the enterprise. The article covers the importance of the introduction of modern technologies in the management of industrial safety, in order to improve economic and social indicators. Also, the necessity of digital transformation of industrial enterprises based on the active use of SMAC technologies is justified, the basis for building a "digital enterprise" is determined. Today, there is a tendency for large industrial enterprises to develop their own innovation centers involved in the development of platform solutions.
In the modern world, the problems of digitalization of labor safety processes at industrial enterprises are relevant. The purpose of the study is to identify the specifics of industrial safety management in the implementation of a digitalization policy, to identify problems and prospects for introducing digital transformation of an enterprise. The study is aimed at analyzing the digitalization of industrial enterprise management, substantiated the need for digital modernization of production systems of enterprises. Information on advanced production technologies that ensure the safety of processes is considered. The article analyzes the concepts of new management of an industrial enterprise and considers the advantages of introducing innovative technologies. The author comes to the conclusion that during the period of digitalization, the management of an industrial enterprise is possible if the head of the organization has specific professional competencies in the field of IT technologies. Today, in the Russian Federation, the development of production systems of enterprises covered by elements of digital technologies is at a low level and is characterized by a low level of integration into the enterprise management system.
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