24. Naukovi zasady ratsionalnoho vykorystannia vodnykh resursiv Ukrainy za baseinovym pryntsypom / Stashuk V. A. et al.; ed. by Stashuk V. A. Kherson: Vydavnytstvo Hryn, 2014. 320 p. 25. Optimal sequencing of water supply options at the regional scale incorporating alternative water supply sources and multiple objectives / Beh E.
The aim of the article was to clarify the definition of the essence of marketing communications management in the hotel and restaurant industry. The proposed goal was achieved by studying and systematizing the scientific achievements of researchers on the effective management of the communication process with customers through the rational use of marketing communications in the hotel and restaurant industry. Marketing communications management in the hotel and restaurant industry often focuses on the relationship between different marketing activities and different aspects of customer relationships. The article formulates conclusions and suggests directions for further research. As noted, existing research provides a solid theoretical basis for studying the multidimensional relationship between the enterprise and its customers. Marketing strategies are designed to develop customer relationships and ultimately the financial value of customers through their impact on customer acquisition, retention, expansion and churn. Marketing research in the hospitality industry has extensively studied the relationship between various marketing activities and specific aspects of customer relationships, such as customer loyalty and retention. However, there is a lack of research that comprehensively examines the relationship between customer relationship dimensions and managerial actions or customer lifetime value. Such research will help to develop more theoretical measures of the impact of marketing activities in the hotel and restaurant industry. The results of the study contribute to our understanding of the relationship between the consumer and the enterprise in the hospitality industry and create a basis for future strategic management regarding marketing research in the hospitality industry and customer relationships. Although the concept of customer relationships has existed for a long time, it has not been studied as a multidimensional construct. Hospitality researchers have tended to focus on measuring specific aspects of customer relationships, such as customer commitment or loyalty.
The article examines the peculiarities of the communication process in the hospitality industry enterprises, suggests directions for their improvement, considers the structure of the communication process and its bottlenecks, barriers and problems of forming effective communications in the enterprise. It is summarized that communication in the workplace is crucial for establishing and maintaining quality working relationships in organizations as a process of transferring information and common understanding from one person to another. The article proves that effective communication in the workplace is important because every administrative function and activity involves some form of direct or indirect communication. The study shows that in order to increase the effectiveness of communication, including in the hospitality industry, administrators should develop an awareness of the importance of the responsibilities of the sender and the receiver and adhere to active listening skills. The article emphasizes that effective communication skills in the workplace will improve a manager's ability to be a strong leader. It has been found that managers should create an environment in which problems, plans, issues, views, opinions and ideas related to work are discussed and resolved professionally and skillfully through positive and effective communication. The purpose of the article, which was to clarify and highlight the peculiarities of forming effective communications as a mechanism for improving the quality of personnel management in the hospitality industry, has been achieved. The objectives of the article on clarifying the essence of the concept of communication and communication process, identifying criteria for assessing their effectiveness and providing recommendations for strengthening such communications for hospitality industry enterprises have been fulfilled. Promising areas of research that should be focused on analyzing the impact of non-verbal communications on their effectiveness in terms of personnel management in the hospitality industry have been allocated.
Дишкантюк О.В. к.т.н., доцент, завідувач кафедри готельно-ресторанного і туристичного бізнесу Міжнародний гуманітарний університет Потьомкін Л.М. д.е.н., професор, професор кафедри економіки та міжнародних економічних відносин Міжнародний гуманітарний університет Власюк К.В. аспірант Міжнародний гуманітарний університет
Among the world's leading concepts for the development of the tourism industry, a special place is occupied by the distribution of investments in tourism and hospitality. The theoretical aspects of the distribution of investments are analyzed in sufficient detail in scientific works, but there is a clear deficit of serious research on the mathematical modelling of the distribution of investments in the field of tourism and hospitality. The article presents the economic-mathematical model of the distribution of investments in tourism and hospitality. In this work, the investment strategy of activity of the travel agent is developed, depending on the received plan of realization of the developed tours.
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