Community-based tourism development is very important because the community is the main component in supporting the development of the regional tourism economy. One example of such a program is the Village Economic Center (Balai Ekonomi Desa/ Balkondes). This program is a program from the Ministry of BUMN (State- owned enterprises) to help improve the economic welfare of rural communities. Therefore, this study aims to determine how the community's perceptions of the economic impact of Balkondes in Borobudur and Tuksongo Villages, Magelang because community's perceptions and attitudes are related to the support given for the success of further tourism development. The primary data were taken from observations and in-depth interviews. The secondary data is taken from article data, Balkondes data, theory and others. Based on the research results, if it is related to positive perceptions, the similarities are increased income, employment and PADes (Village original income); while the difference is that the Tuksongo community feels an increase in village development, and the Borobudur community feels that the impact of development is not that significant. If it is related to negative perceptions, the similarity is that the economic impact of Balkondes has not been maximized due to challenges from incompetent human resources; while the difference is community of Borobudur who feel that the presence of Balkondes can increase competition even unfairly
The research was conducted to analyze the effect of brand image , product design and celebrity endorser on purchasing decisions of Erigo users in Surakarta . using quantitative research. This research uses primary data sources and sampling technique with purposive sampling technique. Data was collected by distributing questionnaires to Erigo users in Surakarta. The population in this study is infinite . The sample of this research is 100 people . Data analysis used classical assumptions and multiple linear regression. For the results of the research, brand image, product design and celebrity endorser together have a positive and significant effect on purchasing decisions of Erigo users in Surakarta. . Keywords: Purchase decision, brand image, product design and celebrity endorser Abstrak Penelitian dilakukan untuk menganalisis pengaruh brand image , desain produkk dan celebrity endorser terhadap keputusan pembelian pengguna Erigo di Surakarta . menggunakan penelitian kuantitatif . Penelitian ini menggunakan sumber data primer serta teknik pengambilan sampel dengan teknik Sampling Purposive. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada pengguna Erigo di Surakarta . Populasi dalam penelitian ini berjumlah tak terhingga . Sampel penelitian ini berjumlah 100 orang . Analisis data yang digunakan asumsi klasik serta regresi linier berganda . Untuk hasil penelitian brand image , desain produk dan celebrity endorser secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian pengguna Erigo di Surakarta. . Kata kunci : Keputusan pembelian , brand image , desain produk dan celebrity endorser
Karanganyar adalah salah satu kabupaten di Propinsi Jawa Tengah, Indonesia, yang kaya akan potensi pariwisata yang mempesona bahkan dua diantaranya masuk dalam kategori Situs Warisan Dunia UNESCO serta kaya akan atraksi seni tradisional. Oleh karena itu Karanganyar sangat berpotensi untuk dikembangkan menjadi destinasi wisata favorit yang bertaraf nasional maupun internasional. Berdasarkan metode analisis yang didasarkan pada survei obyek wisata, kajian pustaka, dan melakukan wawancara pada wisatawan, dan menggunakan teori Atraksi, Akses dan Amenitas (3A), maka didapatkan bahwa potensi pariwisata di Karanganyar yang sangat besar dan memiliki prospek yang sangat baik tersebut belum diikuti dengan pengembangan yang maksimal. Sehingga dengan mengembangkan potensi pariwisata dengan memperhatikan Atraksi, Akses dan Amenitas tersebut, maka potensi pariwisata di Karanganyar dapat semakin berkembang pesat, semakin meningkatnya kunjungan wisatawan lokal dan mancanegara.
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