Abstract:The research was conducted to analyze the effect of brand image , product design and celebrity endorser on purchasing decisions of Erigo users in Surakarta . using quantitative research. This research uses primary data sources and sampling technique with purposive sampling technique. Data was collected by distributing questionnaires to Erigo users in Surakarta. The population in this study is infinite . The sample of this research is 100 people . Data analysis used classical assumptions and multiple linear reg… Show more
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