The article is devoted to new methods of modern recruiting using digital tools. The article presents the impact of social networks on the HR sphere, as well as the use of AI-based chatbots by companies.
Motives: The development of development of informatization and digitalization is critical not only for improving the efficiency of transport operations, but also for promoting economic growth because digital and information technologies are becoming a key tool for managing technological processes and creating added value.Aim: The aim is to study was to assess contemporary trends in the development of transport systems which rely on information and communication technologies and drive innovative development strategies in the Ukrainian railways.Results: The study demonstrated that railway transport operations in Ukraine should be rationalized by transitioning to a new innovative model which incorporates high-tech infrastructure facilities and specialized complexes based on advances in scientific knowledge, modern technology, and equipment.
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