The present empirical study aims to provide a new
conceptual framework for the regional tourism industry of the Province of Tungurahua-Ecuador
that emerged from a combined application of stakeholder engagement and
research-practice approaches. These preliminary outcomes from in-depth focus
group assessments and surveys applied to tourism experts, industry
practitioners, government’s representatives, and tourists revealed that a
synergic/collaborative work across tourism stakeholders have the potentials to
create innovative touristic products and services, thus solving progressively
the existing issues observed in the regional tourism, travel and hospitality
sectors. Resulting tailor-made tourism products, mainly based on advanced
technology, may represent the first steps of
improvements to be taken into consideration prior to evolving to the
development and implementation
of smart cities and smart tourism concepts in this region where tourism
activities are one of the most important revenue for the national and regional
tourism industry.
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