Penelitian bertujuan untuk menganalisis kluster kesiapan teknologi ekonomi berbasis digital pada usaha kecil, mikro dan menengah (UMKM) di Surabaya Timur. Berdasarkan populasi penelitian sebesar 7158 UMKM di Surabaya Timur ditentukan sampel 174 melalui rumus slovin dengan batas toleransi 10%. Hasil penelitian menunjukkan bahwa secara umum UMKM di Surabaya Timur telah menerapkan penggunaan Aplikasi Digital berbasis sosial media dan e-wallet. Selain penelitian ini menjelaskan terdapat 3 kluster usaha yang terdiri dari 3 kluster antara lain kesiapan teknologi rendah sebanyak 102, menengah 20 Usaha dan tinggi sebanyak 52 usaha. Analisis kesiapan usaha menunjukkan bahwa mayoritas UMKM telah memilki kesiapan dalam penggunaan teknologi namun belum mampu meningkatkan kinerja bisnis secara keseluruhan.
This study aims to analyze product quality and consumer motivation towards purchasing decisions on Indonesian eiger sandals. Research methodology: This study uses quantitative research methods that are processed using Smart PLS software. To determine the sample in this study using a non-probability sampling method with the technique used is incidental sampling with a total sample of 85 samples. The results showed that product quality and consumer motivation had a positive and significant effect on purchasing decisions on the Eiger sandal shoe product. The limitation of this research is that it only uses one object of research and has not used several companies with different backgrounds. The results of this study can be useful for marketing in the company's consistency process in the next period as an effort to increase the purchase of eiger sandals. Keywords: produk quality; consumer motivation;buying decision
Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.
Pembelajaran kewirausahaan merupakan proses penting dalam mewujudkan keberhasilan atau mencegah kegagalan bisnis baru, karena menyiratkan bahwa calon pengusaha memperoleh kompetensi yang diperlukan untuk memulai dan mengelola bisnis baru. Selain pembelajaran terkait teori dasar-dasar kewirausahaan, mahasiswa dirasa perlu untuk dibekali praktek secara langsung, bagaimana usaha tersebut akan dijalankan serta evaluasi terhadap usaha tersebut. Penelitian ini menggunakan metode kualitatif dengan proses wawancara terhadap mahasiswa yang merupakan calon wirausaha dan pemula yang sedang merintis usahanya. Tujuan dari penelitian ini adalah untuk mengetahui respon mahasiswa terkait dengan akan dibentuknya Inkubator Bisnis di Lingkungan Fakultas Ekonomi dan Bisnis UPN Veteran Jawa Timur, serta peran dari inkubator tersebut dalam meningkatkan kompetensi mahasiwsa dalam berwirausaha. Dilakukan dan ditemukan bahwa hasil dari wawancara yakni kebanyakan pelaku usaha tidak tahu apa yang harus dilakukan dalam mengembangkan serta menjalankan bisnis yang sudah dibentuk. Hasil wawancara juga menyebutkan bahwa mahasiswa menyambut positif terkait akan dibentuknya Inkubator Bisnis di Lingkungan Fakultas Ekonomi dan Bisnis UPN Veteran Jawa Timur. Maka dari itu perlu adanya inkubator bisnis yang mewadahi dan melakukan pembimbingan langsung sehingga mahasiswa terstimulus untuk menjadi pengusaha dan lebih memiliki kompetensi dalam manajemen strategis untuk mengelola bisnis baru dan yang sedang berjalan.
This study aims to analyze product quality and consumer motivation towards purchasing decisions on Indonesian eiger sandals. Research methodology: This study uses quantitative research methods that are processed using Smart PLS software. To determine the sample in this study using a non-probability sampling method with the technique used is incidental sampling with a total sample of 85 samples. The results showed that product quality and consumer motivation had a positive and significant effect on purchasing decisions on the Eiger sandal shoe product. The limitation of this research is that it only uses one object of research and has not used several companies with different backgrounds. The results of this study can be useful for marketing in the company's consistency process in the next period as an effort to increase the purchase of eiger sandals. Keywords: produk quality; consumer motivation;buying decision.
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