Abstract:This study aims to analyze product quality and consumer motivation towards purchasing decisions on Indonesian eiger sandals. Research methodology: This study uses quantitative research methods that are processed using Smart PLS software. To determine the sample in this study using a non-probability sampling method with the technique used is incidental sampling with a total sample of 85 samples. The results showed that product quality and consumer motivation had a positive and significant effect on purchasing d… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.