After 48 years in existence, ASEAN has eventually transformed from periodic annual meetings of ministers to setting ambitious goals to transform itself into an integrated region; the ASEAN Community by the year 2020. An important tension in this transformation is the question of whether the people of ASEAN are aware and ready to embrace the initiative. As such, this study is interested to discover youths’ awareness, attitudes and expectations toward the establishment. For this purpose, a set of questionnaires has been distributed to a total of 600 university students from Universiti Malaysia Sarawak, Universiti Brunei Darussalam and Universitas Tanjungpura, Kalimantan which act as the aggregate view of youths originating from Borneo. The finding reveals limited familiarity on ASEAN and ASEAN Community among the respondents. Hence, this study implies that a concerted effort should be done in communicating the message of ASEAN Community to the ASEAN masses. Core elements include sufficient exposure on ASEAN Community’s vision and mission, availability of specific mandatory courses on both school and university level and the initiation of more intra-ASEAN exchange programs; strengthening friendships and ensuring eventual steps to a greater consolidated integration. Future expansions to this study could be applied in other universities across the region in order to better gauge the general awareness and readiness of the youth towards the initiative.Keywords: ASEAN, ASEAN Community, Southeast Asia, integration, Borneo, youth, awareness, readiness
In this age of the new media, everyone with access to the Internet and knowledge can build their own website to market their services or products to the general public. One group of people who are harnessing the powers of the Internet is individual home-stays operators. Home-stays operators can advertise their services to the general public, either locally or internationally through the Internet. This paper explores the types of contents created by the Bidayuh people who are home-stays entrepreneurs at the Annah Rais longhouse located in the Padawan District, Sarawak. A search on the Internet indicates that three operators have their own websites to advertise their home-stays. To obtain information about the services and packages offered by these Bidayuh operators, the three home-stay websites were content analyzed. The analysis involves ranking these websites with a purposely created ranking instrument. Analysis of the data show that these home-stays operators obtained an above average score on all indicators. In other words, potential visitors will have sufficient knowledge about each home-stay if they were to surf the respective websites. Knowledge about the location, accommodation, types of packages and modes of reservation are offered to entice would be visitors to the Annah Rais longhouses.
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