Currently, there is growing attention towards improving sustainability, including the worldwide agenda in moving towards Society 5.0. Since the formulation of Sustainable Development Goals (SDGs), the green logistics issue has been widely recognized as one crucial element to reducing environmental and social impact. Nevertheless, only a few studies in this area were established since the ignorance regarding this issue was immense globally, including in the Malaysian context. This paper intends to examine the relationship of organizational performance consciousness, economic performance consciousness, and environmental performance consciousness towards green logistics consciousness in enlightening environmental and social sustainability in the Malaysian situation. The data of 387 respondents throughout Malaysia were collected using a convenience survey sampling technique. This data was initially analyzed via descriptive, validity, reliability, and normality test using IBM SPSS Statistics. All hypotheses were analysed using the hierarchical regression analysis, which confirmed that organizational performance consciousness, economic performance consciousness, and environmental performance consciousness directly influence green logistics consciousness in Malaysia. This study is significant and crucial for business strategies formulation, predicting and assessing the potential environmental and social impacts of a proposed project, including evaluating alternatives, designing appropriate mitigation, management and monitoring measures via several entities such as government and policymakers.
Recently, environmental preservation has been highlighted in many life perspectives, including preserving socio-cultural sustainability. The environmental concerns lead to the development of the Sustainable Development Goals (SDGs) agenda worldwide and are always related to green practices. In order to preserve socio-cultural sustainability, many organisations are introducing green marketing in their business practices by transforming products into environmental friendly and incorporating features that cause less impact on the environmental issues. Green marketing practices are also indispensable in increasing impulse of customers in buying products or services. However, there is a lack of prior research studying the predilection of green marketing practices in preserving socio-cultural sustainability in the Malaysian context. This study anticipates to examine the impact of predilection for green marketing practices on consumer perspectives regarding their environmental advertisements, environmental knowledge and environmental concerns in preserving socio-cultural sustainability. The data of 385 Malaysian respondents were gathered using a convenience sampling technique. The data was firstly analysed through descriptive, reliability, validity, and normality analysis via IBM SPSS Statistics software. All formulated hypotheses were analysed via the multiple linear regression analysis, which confirmed that green marketing approaches in terms of environmental advertisements, environmental knowledge, and environmental concerns directly influenced consumer purchase decisions in preserving socio-cultural sustainability in Malaysia. These findings display that the consumers incline to be influenced by green marketing practices and motivated when they were alert of environmental matters. This research area was pivotal to the government and policymakers in developing green marketing strategies for preserving socio-cultural sustainability and supporting the SDGs agenda.
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