This study looks at the role of social posters in depicting the COVID-19 pandemic in the context of the appeal of fear. In the study, six posters with an element of fear out of 32 posters made in the USA and India, where the total number of cases are the highest, was determined as the sample. The data of the study consists of posters shared on official social media accounts by the US Department of Health and Human Services and the Government of India Ministry of Health and Family Welfare with the announcement of COVID-19 as a global pandemic. While examining the posters, analyzes were carried out in line with the concepts of myth, metonym and metaphor within the dimensions of the meaning and connotation introduced by Roland Barthes. Health communication, which is in the class of social banners, aims to provide effectiveness by conveying the risks of the epidemic period and the protection methods related to these risks to its citizens. In line with the findings obtained, it is seen that in all posters examined, the element of fear was used in terms of masks, distance and cleanliness with written and visual codes. When the measures to be taken during the COVID-19 process are violated, the masses have been tried to be convinced by creating fear over the situations that may occur. At this point, COVID-19 was presented as the metaphor of "death" and "risk" in all six posters examined.
Sigara bağımlılığı çağımızın en önemli sağlık sorunlarından biridir. Sigara bağımlılığını azaltmak için kullanılan en etkili yolardan biri de medyadır. Özellikle televizyon ve radyolarda yer alan sigarayı bırakmaya yönelik kamu spotları, halkı bilgilendirmek ve sigara kullanımını azaltmak için kullanılmaktadır. Araştırmanın amacı sigaraya yönelik oluşturulan kamu spotlarının hedef kitleye mesajları nasıl aktardığını gösteren ve gösterilen ilişkisi içerisinde ortaya koyabilmektir. Araştırmada Sağlık Bakanlığının yapmış olduğu "Sigarayı Bırak Hayatı Bırakma" kamu spotları göstergebilimsel çözümleme yöntemi ile incelenerek, hedef kitleye mesaj aktarımının göstergeler üzerinden ne şekilde yapıldığı ortaya konulmaya çalışılmıştır. Araştırmada sonuç olarak incelenen üç kamu spotunda da hedef kitleyi sigara ve zararlarına karşı uyarıcı, aynı zamanda eğitici mesajların olduğu, sigaraya ve zararlarına karşı farkındalık yaratma noktasında kullanılan görsel göstergelerin düz anlamlarının yanı sıra yan anlamlarıyla da mesajı verebildiği, sigaranın kendisi gösterilmeden tamamen göstergeler üzerinden sigaraya işaret edildiği görülmüştür.
Gündem belirleme teorisi, haber medyasında sıklıkla tekrarlanarak öne çıkarılan konuların ve bu konuların anlatım tarzlarının kamuoyu, medya ve siyaset gündemlerini etkileyebildiğini ileri sürmektedir. Bu tez, alanda yapılmış çalışmalarla defalarca doğrulanmıştır. Gündem belirleme, çerçeveleme teorisiyle birlikte, medya etkilerinin en önemli teorilerindendir. Bu teoriler haber medyasında gündem konularının seçilerek oluşturulduğunu vurgulamaktadır. Seçilerek aktarılan kamu sorunları veya özenle hikâyeleştirilen diğer herhangi bir haber nesnesi, kamuoyunun olay ve olgulara ilişkin bakışını şekillendirebilmektedir.
Bu çalışmada, haber medyasının en tepesinde yer alan haber ajanslarının Rusya-Ukrayna savaşını sunumları gündem belirleme ve çerçeveleme teorileri kapsamında araştırılmıştır. Rus haber ajansı TASS ve Ukrayna haber ajansı Ukrinform savaşan ülkelere ait ajanslar olarak seçilmiştir. Savaşın ilk günü yayınladıkları ilk yüz haber incelenmiştir. Araştırmada içerik analizi yöntemi kullanılmıştır. Analizler sonucunda, ajansların savaşla ilgili konuları farklı hikâyelerle aktardıkları tespit edilmiştir.
Since ancient times, there has been a lot of information that music has deeply affected the human psyche. It is seen that music is the food of the human psyche and is used even in the treatment process of some diseases. It also includes a communication process in music. The messages given by musical communication have different effects on the target audience. COVID-19 disease, which started at the end of 2019 and spread all over the world in a short time, has affected people in many areas. One of the areas most affected by COVID-19 is human psychology. In this study, the effects of musical communication on the human psyche during the COVID-19 process were examined. Qualitative research method was used in this study. Semi-structured interview technique was used in the research. For this purpose, pre-prepared interview questions were asked to 30 people through online interviews. The obtained data were recorded by the researcher. The data were analyzed by the qualitative research method. It has been trying to determine how music affects the human psyche during the pandemic process.
Music has the power to convey everything that is in human life. It deeply affects people's emotions and thoughts. This has enabled the use of music in different disciplines. One of these areas is politics. There has been a relationship between music and politics since ancient times. It served as a bridge between governing and managed. Music has been used in politics for purposes such as mutual emotions, showers and ideas. During the election periods, it aims to reach voters through songs and music. The messages that politicians want to convey are conveyed through music and songs. The aim of this study was to examine the songs written for leaders of political parties in Turkey and also in the examination reveals that this how it affects the image of the leader of the lyrics. The government and the main opposition party leaders' songs were examined with the content analysis method after 2000 years in Turkey. As a result of the analysis, it was found, what the themes and lyrics in the songs mean. It determined to reveal how these songs affect the leader images.
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