This study aims to determine the effect of marketing strategies on satisfaction and purchasing decisions for small and medium enterprises (UKM) 310 in Makassar. This research uses quantitative research. Quantitative research is a process of finding knowledge that uses data in the form of numbers as a tool to analyze information about what you want to know. The results of this study found that partially marketing strategies have a positive and significant effect on buyer satisfaction, marketing strategies have a positive and significant effect on purchasing decisions, and satisfaction has a positive and significant effect on purchasing decisions. The indirect influence shows that marketing strategies have a positive and significant effect on purchasing decisions through satisfaction.
This study aims to; identify and analyze the effects of the business environment directly on business strategy and product innovation, to know and analyze the effects of market orientation directly on business strategy and product innovation, to know and analyze the influence of the business environment either directly or indirectly through the strategy and product innovation o n business performance, knowing and analyzing the effects of market orientation both directly and indirectly through business strategy and product innovation on business performance, knowing and analyzing the effects of business strategies on business performance, knowing and analyzing the effects of product innovation directly and significantly to business performance Data analysis method using path analysis is Structural Equation Modeling (SEM) which is part of inferential statistic. This research uses Partial Least Square (PLS). PLS analysis technique is used to answer the research problem. The data of the research were 42 respondents. The results of this study indicate its business environment which directly and significant influence on business strategy and product innovation. Market orientation takes its directly and significant impact on business strategy and product innovation. Business environment takes its direct and significant towards business performance, but indirectly the business environment which no significant effect through business strategy on business performance, while the business environment indirectly significantly influences innovation on business performance. Market orientation takes its direct affect business performance, while indirect market orientation does not significantly affect business performance through business strategy, then indirect market orientation influence through significant product innovation on business performance. Strategy its no significant effect towards business performance, while product innovation takes its direct significant effect towards business performance.
The Amkop STIE Library provides information to support the achievement of virtuous, professional human resources in their fields and can adapt themselves to the development of science, technology and art in a global environment, in accordance with their Vision. The aim is to find out strengths, weaknesses, opportunities and threats using SWOT analysis. The interview results obtained that the STIE Amkop Makassar Library has the strength of human resources capable of operating technology / IT, and the existence of support from the Foundation in developing the library, thereby being able to overcome weaknesses and avoid threats. Perpustakaan STIE Amkop menyediakan informasi untuk menunjang pencapaian sumber daya manusia yang berbudi luhur, profesional di bidangnya dan dapat menyesuaikan diri terhadap perkembangan ilmu pengetahuan, teknologi dan seni dalam lingkungan global, sesuai dengan Visinya. Tujuannya untuk mengetahui kekuatan, kelemahan, peluang dan ancaman dengan menggunakan analisis SWOT. Hasil interview diperoleh bahwa Perpustakaan STIE Amkop Makassar memiliki kekuatan sumber daya manusia yang mampu mengoperasikan teknologi/IT, dan adanya dukungan dari Yayasan dalam pengembangan perpustakaan, dengan demikian mampu mengatasi kelemahan dan menghindari ancaman.
The research was conducted with the aim of knowing the quality of service that uses the dimensions of tangible, realibility, responsiveness, assurance and empathy for customer satisfaction and customer loyalty at PT. Bank Mandiri KC Kartini Makassar. The research population is the customers of PT. Bank Mandiri KC Kartini Makassar as many as 50,810 customers. Sampling was carried out using incidental sampling technique, using samples based on chance or incidental meeting of respondents with researchers at the research location as many as 150 customers. The data analysis method that will be used in this study is to use a structural equation model. Data analysis was performed using descriptive and inferential statistical analysis (applying Structural Equation Modeling (SEM) using the Smart PLS Version 3.0 program). The results showed that physical evidence, reliability, responsiveness, assurance, and empathy had a positive and significant impact on customer satisfaction. Meanwhile, physical evidence, reliability, responsiveness, assurance, and empathy have a positive and significant effect on customer loyalty. The management can be given a training or training for employees, so that employees are better trained to serve customers quickly. The quality of service can also affect employee performance because quality employee performance will create satisfaction with customers. Customer satisfaction can be created /formed through factors that can affect these variables such as service quality and customer loyalty.
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