PurposeThe purpose of this paper is to determine the key factors influencing the adoption of grocery shopping and to examine the moderating effect of education between antecedents of the adoption of grocery shopping apps and user attitude and intention to purchase.Design/methodology/approachThis study adopted partial least squares structural equation modeling (PLS-SEM) to evaluate the relationship between the latent variables: perceived usefulness, perceived ease of use, attitude and intention to use grocery shopping apps. Partial least squares multigroup analysis (PLS-MGA) was used to examine the moderating effect of education. A total of 305 grocery shopping apps users were surveyed using a structural questionnaire.FindingsThe results indicated that all the factors considered in the framework were significant in predicting the intention to use the grocery shopping apps. The findings show that education has no significant impact on any relationship.Practical implicationsA better understanding of the factors that affect the acceptance of mobile grocery shopping apps is important for developing better strategic management plans.Originality/valueThis is one of the first studies to research the adoption of grocery shopping apps in a developing country, as well as the first to focus on consumers in South Africa.
The temporal and eternal often cross paths in economic and financial transactions, with the blending of religion and commerce producing divergent views. Nevertheless, churches increasingly use commercial methods such as marketing and retailing for, inter alia, fundraising, connecting with congregations and keeping abreast of social, technological and economic changes. As with most businesses, churches may investigate their target consumers in order to align their efforts to meet the needs of consumers. The peculiar nature of religious consumption has both short‐term, product‐based needs and long‐term spiritual influences. This study investigated the attitudes of church members toward church retailing and various types of church retail products. A series of 26 in‐depth interviews were conducted for this study, resulting in antithetical attitudes toward the broad concept of church retailing, and with more distinct positive and negative attitudes toward particular product types. Generally, attitudes were more positive toward products perceived to be more authentic with regard to the religious mission of the church, and more negative toward products perceived as straying from it. Furthermore, attitudes in relation to church retailing were influenced by who the ultimate beneficiaries would be.
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