Smart shopping: the adoption of grocery shopping apps

Abstract

PurposeThe purpose of this paper is to determine the key factors influencing the adoption of grocery shopping and to examine the moderating effect of education between antecedents of the adoption of grocery shopping apps and user attitude and intention to purchase.Design/methodology/approachThis study adopted partial least squares structural equation modeling (PLS-SEM) to evaluate the relationship between the latent variables: perceived usefulness, perceived ease of use, attitude and intention to use grocery shopping apps. Partial least squares multigroup analysis (PLS-MGA) was used to examine the moderating effect of education. A total of 305 grocery shopping apps users were surveyed using a structural questionnaire.FindingsThe results indicated that all the factors considered in the framework were significant in predicting the intention to use the grocery shopping apps. The findings show that education has no significant impact on any relationship.Practical implicationsA better understanding of the factors that affect the acceptance of mobile grocery shopping apps is important for developing better strategic management plans.Originality/valueThis is one of the first studies to research the adoption of grocery shopping apps in a developing country, as well as the first to focus on consumers in South Africa.

How brick-and-mortar retailers and grocery delivery platforms influence purchase intention?

“…Second, the findings show that most of the attributes positively impact online attitude toward retailers and toward the platform, thus enriching the research on the antecedents of online shopping attitudes (Anshu et al. , 2022; Bruwer et al. , 2022; Tyrvainen and Karjaluoto, 2022).…”

“…Third, this study also investigates the relationship between online attitude toward retailers, attitude toward GDPs and continuous purchase intention, extending the scope of attitude–behavioural intention research in O2O retailing (Badenhop and Frasquet, 2021; Kim, 2021). Unlike previous studies that focused solely on the impact of attitude toward mobile grocery apps (Bruwer et al. , 2022) or attitude toward OGS (Anshu et al.…”

“…, 2022; Tyrvainen and Karjaluoto, 2022). Previous studies only focused on the antecedents of attitude toward mobile grocery apps (Bruwer et al. , 2022; Kim, 2021) or OGS (Tyrvainen and Karjaluoto, 2022), while this study explored both the antecedents of attitudes toward retailers and platforms, providing a more comprehensive perspective for understanding consumers' views on the platform model.…”

Consumers' social self-identity drivers on social commerce platforms-based food and beverage

“…(2022) used trust theory, and proved the effect of social presence on customers' trust and loyalty on online food and beverage shopping. TAM was tested by Bruwer et al . (2022), and found that perceived usefulness and perceived ease of use create positive attitude to use mobile grocery applications.…”

“…Attar et al (2022) used trust theory, and proved the effect of social presence on customers' trust and loyalty on online food and beverage shopping. TAM was tested by Bruwer et al (2022), and found that perceived usefulness and perceived ease of use create positive attitude to use mobile grocery applications. Similar to our study, Mainolfi et al (2022) found that homophily (validation) is key to predictor of food blog engagement, while in our study it is found to influence customers' information exchange on social commerce platforms,…”