Abstrak: Kelapa menjadi komoditas yang paling banyak dihasilkan di Desa Tirtanadi. Salah satu produk turunan kelapa yaitu minyak kelapa yang diproduksi oleh Industri Kecil Menengah (IKM) Al-Iffah yang ada di Desa Tirtanadi. Akan tetapi, produk minyak kelapa ini dipasarkan secara konvensional dan belum menggunakan digital marketing. Kegiatan pengabdian kepada masyarakat ini dilaksanakan guna meningkatkan produktivitas industi minyak kelapa, dengan menguatkan sistem pemasaran yang memanfaatkan kemajuan teknologi. Kegiatan ini dilakukan dengan metode pelatihan kepada IKM Al-Iffah berlokasi di Desa Tirtanadi, Lombok Timur, Nusa Tenggara Barat, yang dihadiri 15 orang peserta. Tahapan kegiatan meliputi sosialisasi kegiatan, penyuluhan digital marketing, pelatihan membuat akun facebook resmi untuk bisnis dan berjualan di marketplace facebook, pelatihan membuat akun whatsapp resmi untuk bisnis dan membuat toko online di mobile marketplace shopee, serta evaluasi kegiatan. Pembuatan akun media sosial dan e-commerce ini sebagai media penjualan produk minyak kelapa dengan merk produk nadimu. Hasil dari kegiatan ini yaitu adanya peningkatan pengetahuan mitra terhadap digital marketing sebesar 20%.Abstract: Coconut is the most produced commodity in Tirtanadi Village. One of the coconut derivative products is coconut oil which is produced by the Al-Iffah Small and Medium Industry (IKM) in Tirtanadi Village. However, this coconut oil product is marketed conventionally and has not used digital marketing. This community service activity is carried out to increase the productivity of the coconut oil industry, by strengthening the marketing system that utilizes technological advances. This activity was carried out using a training method for IKM Al-Iffah located in Tirtanadi Village, East Lombok, West Nusa Tenggara, which was attended by 15 participants. The activity stages include socializing activities, digital marketing counseling, training to create an official Facebook account for business and selling on the Facebook marketplace, training to create an official WhatsApp account for businesses and creating an online shop on the Shopee mobile marketplace, as well as evaluating activities. The creation of this social media and e-commerce account as a medium for selling coconut oil products with the product brand Nadimu. The result of this activity is an increase in partner knowledge of digital marketing by 20%.
For a Muslim consuming food is not only good taste, but also must meet the criteria of halalan thayyiban. Halal food is not necessarily thayyiban, because halal food at the time of processing may be given additional ingredients that are not halal. Consumers of food products should have spiritual awarenes (spiritual awareness) related to food products that they consume, especially Muslim consumers. Consuming halal food thayyiban is an order from Allah SWT, where this halal food product thayyiban has several characteristics that the food is classified as halal food, contains adequate nutrition and balanced, proportional, and safe. The purpose of this study is to examine more deeply about the theory of halalan thayyiban and the implementation of consumers of food products against the theory of halalan thayyiban, with the method used is qualitative method.
Abstrak: Industri rumah tangga berskala kecil minniella mushroom bergerak di bidang pengolahan produk jamur. Keuangan industri rumah tangga minniella mushroom berjalan tanpa ada manajemen keuangan yang baik. Manajemen keuangan tidak dilakukan secara tercatat, cukup hanya mengetahui modal dan pendapatan yang dihasilkan dari penjualan produk olahan jamur. Hal ini disebabkan adanya anggapan bahwa pencatatan keuangan sulit dan ribet. Padahal pencatatan transaksi keuangan bisnis dalam Islam merupakan hal yang harus dilakukan. Akan tetapi pelaku usaha minniella mushroom belum memahami manajemen keuangan syariah. Kegiatan ini bertujuan agar pelaku usaha minniella mushroom dapat memahami manajemen keuangan berbasis syariah dengan baik, sehingga mempunyai kesadaran untuk melakukan pencatatan keuangan bisnis. Metode pendekatan yang digunakan tim pengabdian dalam kegiatan ini adalah Participatori Rural Appraisal (PRA). Metode ini melibatkan mitra yaitu minniella mushroom dalam setiap tahapan kegiatan. Jumlah peserta dalam kegiatan ini sebanyak lima belas orang yang terdiri dari pemilik dan karyawan minniella mushroom Tahapan ini meliputi tahap sosialisasi dengan mitra, tahap penyuluhan manajemen keuangan syariah, dan tahap monitoring dan evaluasi. Peserta kegiatan sangat bersemangat mengikuti kegiatan dan dapat mengikutinya dengan baik. Hal ini terlihat dari hasil evaluasi yang menunjukkan adanya peningkatan pemahaman mitra yang sangat signifikan yaitu sebesar 40% .Abstract: Minniella mushroom small-scale home industry is engaged in the processing of mushroom products. Minniella mushroom household industry finances run without good financial management. Financial management is not carried out in a recorded manner, it is sufficient only to know the capital and income generated from the sale of processed mushroom products. This is due to the notion that financial records are difficult and complicated. Even though recording business financial transactions in Islam is something that must be done. However, minniella mushroom business actors do not understand sharia financial management. This activity aims to make minniella mushroom business actors understand sharia-based financial management well, so they have the awareness to keep business financial records. The approach method used by the service team in this activity is Participatory Rural Appraisal (PRA). This method involves minniella mushroom business actors in each stage of activity. This stage includes the socialization stage with partners, the sharia financial management counseling stage, and the monitoring and evaluation stage. Minniella mushroom business people are very enthusiastic about participating in activities and can follow them well. This can be seen from the results of the evaluation which showed a very significant increase in partners' understanding.
The COVID-19 pandemic has weakened many sectors, one of which is tourism. Almost all priority tourism locations of the government experience a significant decrease in the number of foreign and domestic visitors. This also impacts the level of welfare of the community around the tourism area. This study is conducted to compare the Exponential Smoothing (ES) Holt and Artificial Neural Network (ANN) Back Propagation methods. That aims to see how the effectiveness and accuracy of both methods to be applied to the predictive process of the number of tourist visits in North Maluku Province using the G-MFS-based MATLAB application. The data on the number of tourists were taken from the Central Statistics Agency of North Maluku Province in 2008-2019. The accuracy parameter indicates that the error for the Holt method has a MAPE value of 9.2976. As for the Back Propagation method, the error is smaller, with a MAPE value of 1.2585. From the results, in 2020 the number of tourists visiting North Maluku should have been around 13,868 people per month. This result can at least be compared to the number of real visitors in 2020 during the COVID-19 outbreak. There is a very high difference between what was predicted and what happened in the field. From the results of this research, it is expected that tourism-related parties or institutions can conduct further research and studies so that they can know the policies to be taken in order to increase the number of tourists visiting North Maluku Province.
Pertamina Mandalika Internasional Street Circuit in Lombok, West Nusa Tenggara, has become the attention of motorcycle racing lovers in various parts of the world today. This is because at the Mandalika Circuit the Idemitsu Asia Talent Cup, World Superbike, and MotoGP are held. However, the current number of 14,000 hotel rooms in West Nusa Tenggara is not sufficient for the number of World Superbike spectators of 25,000 people, MotoGP viewers of 160,000 people if the COVID-19 pandemic ends, and 114,000 people if the COVID-19 pandemic is still ongoing. . The number of viewers is not proportional to the number of hotel rooms available in West Nusa Tenggara. The number of hotels is far from sufficient, so that the lack of hotels to accommodate these tourists requires a solution. To find out the solution, an in-depth study with qualitative methods was carried out. One solution that is the result of this research is to empower the houses of the surrounding community to become halal homestays for tourists outside Lombok. Halal homestay is a sharia-based homestay that implements the sharia concept through product adjustments, services and management in accordance with sharia principles.
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