Screenplays Film is one of the production houses that produce a lot of films, one of which is Gundala. This study discusses how much influence the testimonials and cultural value creation have on the decision to purchase a gundala movie ticket on a gundalaofficial follower diagram. The reason the writer raised this title is because the gundala film successfully penetrated the 44th Toronto International Film Festival. The methodology used in this study is a descriptive and verification method with a quantitative approach. The purpose of this study was to determine the description and measure how much influence the testimonials and the creation of cultural values on the decision to purchase Gundala movie tickets.
This study aims to examine and analyse the effect of brand ambassadors and e-service quality on purchasing decisions on Tokopedia. Research design using questionnaire distribution to the BTS fanbase via social media with 192 samples. The sampling method in this research use probability sampling with a proportionate stratified random sampling technique, then the research sample is guided by Maximum Likelihood. Further research can be considered using a nonprobability sampling method and research sample guidelines other than Maximum Likelihood. This study examines the model regarding the influence of Brand Ambassador and E-Service Quality on Tokopedia purchasing decisions survey on BTS Indonesia fanbase. The analytical method uses Structural Equation Modelling (SEM) Analysis with the AMOS program. The result shows that, partially, Brand Ambassador has a positive and significant effect on BTS purchase Decision. E-Service quality has a positive and significant impact on BTS purchase decisions. Simultaneously, there is a positive and significant influence between Brand Ambassador and E-Service Quality on Purchase Decisions. Simultaneously, the effect between Brand Ambassador and E-Service Quality on BTS Purchase Decision is 72.5%. The study results have implications that companies must pay attention and continue to evaluate the performance of Brand Ambassadors to attract the attention of potential consumers to make purchases at Tokopedia and compete with their competitors. In addition, Tokopedia is expected to improve, maintain, and improve the quality of customer service services to potential customers so that consumers feel satisfied, trust, and continue to make purchases at Tokopedia.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.