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Abstract

Screenplays Film is one of the production houses that produce a lot of films, one of which is Gundala. This study discusses how much influence the testimonials and cultural value creation have on the decision to purchase a gundala movie ticket on a gundalaofficial follower diagram. The reason the writer raised this title is because the gundala film successfully penetrated the 44th Toronto International Film Festival. The methodology used in this study is a descriptive and verification method with a quantitative approach. The purpose of this study was to determine the description and measure how much influence the testimonials and the creation of cultural values ​​on the decision to purchase Gundala movie tickets.