Sustainable entrepreneurship focuses on finding ways to monetize future products, nature conservation, life support, and communities. Therefore, the intention has been identified as one of the key drivers to perceive business opportunities and ultimately leverage them, which increases interest in investigating it, especially from a sustainability perspective. The purpose of this study was to investigate the intention of sustainable entrepreneurship through a modified version of the theory of planned behavior based on survey data of 520 university students studying in Punjab, Pakistan and using structural equation modeling for quantitative analysis. The study sought to incorporate three additional constructs (environmental values, social values, and consideration of future consequences) to explain the relationship between the antecedents of sustainable entrepreneurial intention. This study shows that sustainable entrepreneurship, social norms, attitudes, and perceived behavioral control praise students’ sustainable intentions. Environmental values, intrinsic and extrinsic rewards, and consideration of future consequences (CFC-F and CFC-I) indirectly influence sustainable entrepreneurial intentions. The study also highlights the contradictory roles of CFC-I in reversing the pursuit of sustainable entrepreneurship. Indeed, the finding proposed that educational and other practitioners can improve attitudes and behaviors by promoting sustainable entrepreneurship through value creation and forward-looking activation strategies.

Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

Sustainable entrepreneurial opportunity recognition and action are strongly linked to a person’s desire to succeed. Therefore, entrepreneurial intentions are increasingly being studied from a sustainable development viewpoint. By integrating the theory of human values into the theory of planned behavior, the goal of this study was to investigate how values interact with sustainable entrepreneurial intentions. In all, 465 graduate students from Punjab, Pakistan, were interviewed for this study. The findings reveal that students’ entrepreneurial intentions are supported by views toward sustainable entrepreneurship, societal norms, and perceived behavioral control. According to structural equation modeling, self-transcendence and self-enhancement are the personal values that directly or indirectly interact with sustainable entrepreneurial intentions, which is consistent with the findings of the present study. Accordingly, the TPB model may help identify the relationship between sustainable entrepreneurship values and aims and the role of personal values in terms of understanding sustainable entrepreneurial intentions. As a practical implication, according to this study, it is essential to emphasize the importance of personal values in the education of potential entrepreneurs to increase their sustainable entrepreneurial intentions.

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Business culture is shifting rapidly as a result of discussions emphasizing green entrepreneurship, which emphasizes ecological sustainability. Sustainable entrepreneurship plays a crucial role in predicting economic growth in a world where enterprise is driven by climate change and environmental degradation. Despite the positive contributions of eco-friendly corporate operations, there is still limited knowledge about sustainable entrepreneurial intentions and their environmental value. Current research examines the impact of attitudes toward sustainable entrepreneurship, perceived behavioral control, and subjective norms, as well as environmental value on sustainable entrepreneurial intentions. The study uses survey responses from 418 students in Lahore and Faisalabad, Pakistan, and evaluates a revised version of the theory of planned behavior using structural equation modeling. The findings of the study suggest that environmental value has a direct and indirect impact on attitudes towards sustainable entrepreneurship, and perceived behavioral control and environmental value support sustainable entrepreneurial intentions. However, subjective norms were found to be insignificant in influencing sustainable entrepreneurial intentions. Furthermore, this study explores the connection between environmental values, attitudes towards sustainable entrepreneurship, and how perceived behavioral control is moderated by entrepreneurial experience. Entrepreneurs with prior experience might expect a stronger correlation between their environmental values and their desire to launch a sustainable venture. Policymakers and managers need to prioritize the development of ecological values and sustainable entrepreneurial intentions to support the growth of sustainable enterprises. The findings have significant implications for developing effective strategies to foster sustainable development in businesses.

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Electric vehicles have been identified as a viable option for optimization of the energy structure to foster energy conservation and a reduction in emissions, as well as to promote the development of a sustainable economy. Recently, China announced that the financial subsidies for electric vehicles will be gradually withdrawn, and many incentive policies will be revised, indicating that the electric vehicle market has transformed from a policy-driven to a market-driven structure. Therefore, we study the elements affecting consumers’ purchase intention in the early stage of electric vehicle availability to provide a theoretical reference that can be used in China to continue to stimulate market diffusion of electric vehicles based on the innovation diffusion theory and planned behavior theory. The current study explains the associations among the innovation characteristics, perceived risk, and purchase intention in relation to electric vehicles and details the moderating effect of lifestyle on fashion consciousness, environmental consciousness, and price consciousness. This paper investigates 529 potential consumers in Beijing, Shanghai, and other places, and AMOS and SPSS were used to perform quantitative analyses. The results show that innovation characteristics exert an obvious effect on purchase intention based on the mediating variable of perceived risk. Fashion consciousness significantly moderates the relationship between relative advantage and perceived risk, and environmental consciousness has a significant influence on the relationship between technology compatibility and perceived risk. Price consciousness plays the smallest role in this process. In practice, the findings suggest that practitioners can promote electric vehicle consumer purchase intention by using psychological activation techniques to improve the attitude and educational interest in relation to this product. It is also suggested that, as part of the strategy, government services should be improved.

Entrepreneurship education trend is increasing rapidly worldwide. This increase was driven through entrepreneurship promise like a catalyst to promote economic revival and growth. It is anticipated entrepreneurship education provides the basis of entrepreneurship notions, forming attitude, behavior, and mind set of the entrepreneurs. Several programs regarding entrepreneurial education established in universities have significantly increased worldwide. The objective of the study is to assess the role of entrepreneurship education on students' intention and the mediating effect of self-efficacy. It is a crosssectional descriptive study in which 500 respondents participated. Replies of respondents on the basis of 5 points Likert scale regarding entrepreneurial intention, attitude, subjective norms, such as normative beliefs, perceived behavior control, self-efficacy, and education were noted. Chi-square test was applied to know the association between different variables. Among the 500 respondents, 56.0% were 26-30 years old, 70.0% males and 88.0% had done their Masters. Out of these participants who strongly agreed, 82.0% preferred to become entrepreneur rather than employee, 80.0% said they can earn much money if they establish their own business, 77.0% believed that people who are important to them think they should start a career as entrepreneur, 80.0% said if they start their business, success chances would be much high, 63.0% said they can mostly handle whatever comes their way and 70.0% said that entrepreneurship course boosts their understanding regarding financial preparation of entrepreneurial ventures. Study concluded that entrepreneurship education has a positive role on students' intention and the mediating effect of self-efficacy.