The Environmental Values Play a Role in the Development of Green Entrepreneurship to Achieve Sustainable Entrepreneurial Intention

Abstract

Business culture is shifting rapidly as a result of discussions emphasizing green entrepreneurship, which emphasizes ecological sustainability. Sustainable entrepreneurship plays a crucial role in predicting economic growth in a world where enterprise is driven by climate change and environmental degradation. Despite the positive contributions of eco-friendly corporate operations, there is still limited knowledge about sustainable entrepreneurial intentions and their environmental value. Current research examines the impact of attitudes toward sustainable entrepreneurship, perceived behavioral control, and subjective norms, as well as environmental value on sustainable entrepreneurial intentions. The study uses survey responses from 418 students in Lahore and Faisalabad, Pakistan, and evaluates a revised version of the theory of planned behavior using structural equation modeling. The findings of the study suggest that environmental value has a direct and indirect impact on attitudes towards sustainable entrepreneurship, and perceived behavioral control and environmental value support sustainable entrepreneurial intentions. However, subjective norms were found to be insignificant in influencing sustainable entrepreneurial intentions. Furthermore, this study explores the connection between environmental values, attitudes towards sustainable entrepreneurship, and how perceived behavioral control is moderated by entrepreneurial experience. Entrepreneurs with prior experience might expect a stronger correlation between their environmental values and their desire to launch a sustainable venture. Policymakers and managers need to prioritize the development of ecological values and sustainable entrepreneurial intentions to support the growth of sustainable enterprises. The findings have significant implications for developing effective strategies to foster sustainable development in businesses.

Enhancing Rural Revitalization in China through Digital Economic Transformation and Green Entrepreneurship

“…Rural communities often face unique challenges including limited access to resources, economic diversification, and environmental sustainability [29]. Green entrepreneurship offers a promising avenue to address these challenges by fostering innovation [30], creating new employment opportunities [31], and promoting environmentally responsible business practices [32]. By leveraging digital technologies and green development principles, rural entrepreneurs can not only enhance the economic viability of their ventures, but also contribute to the preservation of natural resources and the well-being of local communities [33,34].…”

Innovative Models of Green Entrepreneurship: Social Impact on Sustainable Development of Local Economies

“…The effectiveness of green entrepreneurship is expressed in the development of local economies and businesses, which can lead to social well-being and a pollution-free environment in communities (Yasir et al, 2023). From ecological conservation to the operation phase, green entrepreneurs make diverse contributions to the sustainability of local economies using green economy techniques or environmental sustainability principles.…”

The moderating effect of entrepreneurial motivation on the relationship between entrepreneurial intention and behaviour: An extension of the theory of planned behaviour on emerging economy

“…Regarding entrepreneurship, SN measures the perceived social pressure an individual feels to become an entrepreneur, which can come from significant people like family members, friends, teachers, and financiers. The strength of an individual's motivation to comply with these perceptions also plays a role (Krueger et al, 2000;Yasir et al, 2023).…”