This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were analyzed and tested in this study. This study employs quantitative method of analysis whereby the participants were exposed to different treatments and the brand image was divided into an affective, specific and generic cognitive elements. A total of 327 (N = 2110) stakeholders of Takaful; the agents/ operators in Kuala Terengganu, Malaysia were involved. Using the Structural Equation Model analysis, the affective component of the brand image showed a greater impact on the commitment towards the four types of CSR as compared to the others. The results revealed that the economic and philanthropic CSR activities significantly led to a more positive level of both brand image components and corporate reputation management than legal and ethical CSR activities. In addition, brand image has positively influenced the betterment of corporate reputation management. These findings have significant implications for future research directions in the corporate communication perspective.
The Palestinian cause is enduring some critical phases in the history of conflict against the Zionist occupation state. A vast segment of our people is vulnerable to Zionist attempts by the Zionist intelligence that target the Palestinians' national identity done by media technology specialists, and psychological tactics through social media are used to gradually remove the national identity of the Palestinians and replace it with a bogus one. Israel nowadays employs social media and frames its messages to target all the five components of the Palestinian national identity: the right of return, the right of resistance, the Arab and Islamic dimension, the Islamic and cultural heritage, and the sovereignty of the State its borders. This paper analyzed the Israeli Arabic formal social pages, namely the coordinator, Avichay Adraee, Avichay Adraee, and Israel in Arabic. The aim is to understand the media and psychological tactics used to contact the Palestinian audience. the study found precise results that the Israeli social pages run by a clear strategy to attract the Arab and Palestinian followers and framed its media messages to attack the Palestinian national identity.
Purpose This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia. Design/methodology/approach A focus group discussion was performed among seven Halal talents from the industries of various schemes. Using the theory of inventive problem solving (TRIZ) analysis approach, a functional model, as well as causes and effect analysis, is generated by the participants. The model is translated into a contradiction matrix to obtain the necessary solutions in developing a sustainable framework for Halal Talents in Malaysia. Findings The cause-and-effect analysis reveals that poor career path, lack of training and poor salary structure are experienced by the participants. Research limitations/implications Having had vast categories of halal industries, this research focuses on nine schemes under halal certification JAKIM which excludes banking and tourism. Practical implications It is suggested that the implementation of mutual benefits should be in place to enhance positivism among Halal talents in the near future. Originality/value Unlike the social science approach, the use of TRIZ analysis provides a substantial framework of sustainability among halal talents in Malaysia.
Halal concepts are now being put into practice, across multilayers of trade and industrial services worldwide. Syariah compliant certifications championed by NGOs, independent bodies and government agencies, allow acceptance of Halal certifications and recognition of products, as fit and Halal for Muslim consumption, for domestic uses, and exports. Today’s global market are now trending towards capturing the lucrative Halal trade, profitably, with common household items such as Halal meat, food and beverages, becoming more accessible globally. Other range of services, such as Halal hospitality, tourism, and Syariah compliant banking systems; and tangible non-food products, like cosmetics, pharmaceuticals and toiletries, are expanding to cater for the Muslims’ worldwide needs across the continents. This article focuses on the training that had been conducted by the Institute of Halal and Research Management (IHRAM) in the year of 2014 and 2015 on the Halal meat business international industry players, focusing on Pakistani meat produces, traders, importers and government authorities. Does the training provide opportunities in allowing negotiable terms and conditions, thus aligning strategies that will mutually benefit developing markets of halal meat in Malaysia, and Pakistan? Can the training become a platform for smart partnerships and mutual recognition of bilateral trade negotiations, in halal meat production within differing nations? Can training negotiate linkages with halal meat importers from other countries and work actively in increasing the export level of Halal meat into Malaysia? This article, therefore, explain the complexity of negotiation outcomes and the challenges faced by the Halal meat traders of different countries to agree on common areas and establish sustainable relationships of future trade and bilateral communications to build the Halal industry linkages internationally.
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