This research intends to propose a conceptual framework that will investigate the impacts of internet banking needs, compatibility, convenience, and communication on customer adaptation to Internet Banking in the context of private commercial banks of Bangladesh. To test the framework, correlation and regression techniques have been applied to data collected from 187 customers of private commercial banks of Bangladesh. The results of the study indicate that importance of internet banking needs, compatibility, convenience, and communication are significantly and positively related to the dependent variable. The findings of this study suggest that in order to attract more users to internet banking, it is not going to be enough only to introduce an internet banking system, these private commercial banks need to develop the belief of usefulness of the system among their users. The importance of internet banking needs and the ease of using it should be acknowledged by demonstration on trial basis. Limitations and implications for practicing managers and for future research are also discussed.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.