At present, the villages that have local wisdom in architecture Bali have undergone several changes. The change in the shape of the building caused because local people began to migrate to urban areas so that they had a changing lifestyle, and the difficulty of finding traditional materials. This problem generalizes the building style. However, tourism development in Bali is needed; therefore, branding can be carried out in architectural buildings which have local wisdom. Bali needs for the branding of architectural buildings containing speakable and writeable elements, a spirit of the brand, internal back-up, personality, and the story of glory with the power of local wisdom. Development of tourism based on the essence Hinduism, which was developed through the customer in the era of connectivity based on the principle of marketing 4.0. Marketing 4.0 is used to recognize the transitional role of traditional marketing and digital marketing in building customer involvement and advocacy. This study raises the question of architectural branding that has local wisdom in developing tourism 4.0. This study uses qualitative methods to look at comparison methods and marketing mixes. The output of this research is the traditional architecture of the Panglipuran and Tenganan traditional villages is a unique attraction for the village's tourism. It can increase tourist interest by adding an understanding of the local wisdom that underlies the building. So tourists will encourage other tourists to visit the traditional villages of Panglipuran and Tenganan.
The lifestyle of urban people who prefer shopping in shopping centers rather than traditional markets makes the construction of shopping centers in big cities even bigger. The difference in mall level and the shape of public space offered by the mall are related to visitor behavior. Visitor activities can vary depending on the way they describe the public spaces offered in the mall. This study uses two malls located on Yogyakarta's Adisucipto Road, namely Galeria Mall and Ambarrukmo Plaza. The selection is due to its location on the main road of Yogyakarta. This research aims to study the relationship between the public spaces design and the behavior of visitors at the mall. The method used is descriptive qualitative by recording all activities and designs of public spaces in the mall and analyzing their interrelationships. The results show that Ambarrukmo Plaza and Galeria Mall use a sociopetal space with regulatory spaces that tend to unite individuals to create social interaction. This service is a psychological effect on visitors so that they do not feel alienated in the mall.
Settlement and housing development is the main activity in arranging the spatial layout of Palangkaraya, focusing mainly on the small-type house like type-36. Most of the type-36 housings planned by the developer are on peatland. Indonesia's Public Housing Minister states that the type-36 house is appropriate for the minimum health standard. The construction system used in type-36 housing in Palangkaraya is reinforced concrete frame construction, light concrete brick wall, ceramic floor, light steel roof (roof cover made of multiroof material), and rubble stone or chicken claw foundation, and located on peatland. The authors checked the peatland using an infrared camera (FLIR i5) as the instrument. The result showed that the most significant room heat gain came from conducted peat soil (heat transfer) toward the foundation and then followed with the building's floor and wall. Such the process is called thermal bridges. From the thermal bridges process, the authors tried to solve the problem by developing thermal barriers to overcome the heat entering the type-36 house. This research used an experimental and simulation method using CFD-CADalyzer software.Data included peat temperature affecting the building temperature collected using an IR FLIR i5 camera and an infrared thermometer. Soil temperature, air humidity, and wind speed data were taken from Palangkaraya's BMKG (Meteorology, Climatology, and Geophysics Agency). The research result was a foundation design that reduced heat gain (thermal barriers) due to the thermal bridges process. It added thermal insulation made of mineral wool and polyurethane to the existing foundation. These materials are integrating the rubble stone foundation by adding heat-insulating (mineral wool and polyurethane) materials only. The materials lowered the room temperature from 47.4°C and 45.8°C to 34oC -33oC. The not recommended alternative is to use sole (chicken claw) foundation structure on which the air cavity was developing. It makes the room temperature hotter, due to air expansion process occurring because of heat transfer on floor and wall materials without using heat insulation.
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