The relevance of the study is due to the fact that the problem of creating a competitive advantage and strengthening its positions in a number of growing markets by domestic producers has not been resolved. In this regard, the article is aimed at identifying the sources of key factors for increasing competitiveness, assessing the adequacy of the competencies available to the company and the market conditions and sufficiency for the success of entry into the industry and competition in its market. The leading method of research is a set of interrelated and complementary types of analysis, which allows a comprehensive and in-depth understanding of the nature and evolution of the factors of creating a competitive advantage. It is established that the company has the best opportunities to enter the growing market and create a competitive advantage when combining in the key competence the properties of indispensability, unmitigated, longterm. It is substantiated that the formation of conditions for creating a competitive advantage favors the conformity of the company's key competencies to those that are demanded by the competitive environment of the industry market, as well as the conditions established in the external environment. It is proved that the period of obtaining quasi-rent in a new market is determined by the degree of complexity of the key competencies held by the firm.
Changes that have taken place in recent years in production, sale, market circulation, quality of food consumption give relevance to the problem of assessing the society's food security, the country's food independence and forming a high – quality food market. For this reason the purpose of the study was to justify the need for changes in the principles and rules for assessing the country's food security. It is proposed that its definition took into account the quality of food, the volume of exports and imports, the indicator of the country's comparative advantage in external exchange. During the study, the reasons for veiling the food quality and its safety were revealed, non-objectivity of determining the state of food security was substantiated, the advantages of the new approach on more objective evaluation criteria are proved and basic indicators reflecting the qualitative advantages of the new methodology in assessing food security are proposed. The problem of food quality and its assessment exists and is worsening. The novelty achieved in the study process is the rationale for the need to take into account food quality indicators of all major types, calculate food security and independence, applying for this the proposed formula for indexing the comparative advantage. In today's economy, conditions have developed when it is necessary to assess the level of food security in the society more orderly and comprehensively. To do so, the criteria laid down by international organizations must be applied. High-quality food is noted to include not only organic products, but sparing mode products as well, that is products to produce which mineral fertilizers were used in compliance with all norms and rules. Producers must preserve and protect the environment. Many authors note that government structures should pay more attention to the formation and regulation of the high quality food market segment.
The relevance of the research topic is due to the problem of deterioration in the food quality market and the lack of high-quality products. The aim of the study was to deepen knowledge of food market and explore the reasons for deterioration of product quality; justification of institutional restrictions ensuring market growth is also considered. It was established that adverse changes in the external and internal competitive environment led to a sharp increase in prices of suppliers of manufactured goods without increasing purchase prices by retail chains. It was established that external changes led to an increase in prices of suppliers together with low purchase prices. This prompted to make a profit through worsening product quality. It is substantiated that there exist opportunities for the production of high-quality food. To limit the decommodification of food and create a market for high-quality products it is proposed to adopt a basic law on the food market. Legal acts are aimed at improving regulation of production, market circulation, environmental purity and genetic integrity. The novelty of the work relates to the fact that in the country with rich resources a new growth axis will be formed. This axis seems to be attractive for investment.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.