Modern university education in Russia requires multidimensional changes. One of the main directions is the optimization of the educational environment, in particular the management system. First of all, changes should take place at the level of education managers, who combine the qualities of a teacher, manager and psychologist. This necessity explains the increased requirements for the educational management. On the one hand, an important aspect is the competence of educational managers, on the other hand, we should deal with the system of interaction between managers and other participants of the university educational environment. Only a harmonious combination of these factors allows the university to function at the proper level. The problem of communication management in educational institutions is one of the most significant in the field of higher education. Communication is seen as one of the main resources for the development and growth of any organization. Communication as the process of sharing knowledge and information significantly affects the efficiency of an organization. The challenge of communication management is primarily in the fact that there are no clear criteria for monitoring the communication environment. This fact actualizes the problems of empirical research of communication management in the university education system. The most important dimension of optimization is the improvement of the communication environment, associated with the competence of employees and the system of their interaction. Thus, optimization of the communication environment makes it possible not only to improve management and communication processes, but also has a beneficial effect on the functioning of the university as a whole.
The world is witnessing dramatic changes in the digital age, marking the advancement and rise of digital technologies that enable more efficient processing, transmission, storage and review of information. As digital technology is increasingly affecting all aspects of social life, innovation is considered the key to making competitiveness and sustainble development of individuals, organizations and the whole society. Innovation is the process of creating new values by applying new solutions to existing problems. And innovation culture is an enviroment that nurtures, promotes and realizes innovation. This shows that the formation of an individual’s innovation culture is essential to be able to build an innovation culture of the organization and even of society. Higher education is also not out of this trend. Therefore, it is necessary to study the innovation culture in the field of higher education, first, the university lecturer’s innovation culture. The article aims to clarify some issues related to innovation culture. On that basis, the content of the concept of university lecturer’s innovation culture will be analyzed, simultaneously, the impacts of the digital age on higher education in general and university lecturer in particular will be mentioned to highlight the role of university lecturer’s innovation culture in the new context of society.
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