The world is witnessing dramatic changes in the digital age, marking the advancement and rise of digital technologies that enable more efficient processing, transmission, storage and review of information. As digital technology is increasingly affecting all aspects of social life, innovation is considered the key to making competitiveness and sustainble development of individuals, organizations and the whole society. Innovation is the process of creating new values by applying new solutions to existing problems. And innovation culture is an enviroment that nurtures, promotes and realizes innovation. This shows that the formation of an individual’s innovation culture is essential to be able to build an innovation culture of the organization and even of society. Higher education is also not out of this trend. Therefore, it is necessary to study the innovation culture in the field of higher education, first, the university lecturer’s innovation culture. The article aims to clarify some issues related to innovation culture. On that basis, the content of the concept of university lecturer’s innovation culture will be analyzed, simultaneously, the impacts of the digital age on higher education in general and university lecturer in particular will be mentioned to highlight the role of university lecturer’s innovation culture in the new context of society.
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