This study aims to determine how the implementation of digital marketing in MSMEs in the era of the Industrial Revolution 4.0. The analysis in this study used descriptive quantitative method with questionnaire as the data collection technique. The population in this study were MSMEs in Sidoarjo Regency with a sample size of 32 MSMEs. Data analysis was carried out in four phases, namely editing, coding, tabulation, and data analysis. The results of the study explained that the implementation of digital marketing in the development of industry 4.0 at MSMEs in Sidoarjo Regency had not yet been implemented due to lack of training, business capital, human resources, unfulfilled development strategies, traditional business characteristics and high consulting costs. Keywords : Digital Marketing; MSMEs; Industrial Revolution 4.0Correspondence to : nihlaqsn@umsida.ac.id ABSTRAKPenelitian ini bertujuan untuk mengetahui bagaimana implementasi digital marketing pada UMKM di era Revolusi Industri 4.0. Analisis dalam penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik pengumpulan datanya menggunakan angket. Populasi dalam penelitian ini adalah UMKM di Kabupaten Sidoarjo dengan jumlah sampel 32 UMKM. Analisis data dilakukan dalam empat tahap, yaitu penyuntingan, pengkodean, tabulasi, dan analisis data. Hasil penelitian menjelaskan bahwa implementasi digital marketing dalam pengembangan industri 4.0 pada UMKM di Kabupaten Sidoarjo belum terlaksana karena kurangnya pelatihan, modal usaha, sumber daya manusia, strategi pengembangan yang belum terpenuhi, karakteristik bisnis tradisional dan konsultasi yang tinggi biaya.Kata Kunci : Digital Marketing; UMKM; Revolusi Industri 4.0
This study aims to determine the effect of intellectual capital on market value with financial performance as an intervening variable: evidence from banking companies in Indonesia and Malaysia. The analysis tool uses Partial Least Square to test hypotheses. The results of this study are intellectual capital affects the financial performance of banking companies in Indonesia but does not affect the banking companies in Malaysia. Intellectual capital does not affect the market value of banking companies in Indonesia but affects banks in Malaysia. Financial performance affects market value in Indonesian banking companies but does not affect banking companies in Malaysia. For indirect or mediation effects, the result is that financial performance can mediate the effect of intellectual capital on market value in banking companies in Indonesia but not for banks in Malaysia. Banking companies must pay attention to intellectual capital management because of its impact on financial performance and market value. The market will give a higher valuation to companies that have increased financial performance. Next, companies with improved financial performance will be responded positively to the market so that it will increase market value.
Puji syukur kami panjatkan kehadirat Allah SWT, atas rahmat dan karunia-Nya Buku Ajar “Perencanaan dan Penganggaran Bisnis” dapat diselesaikan dengan baik dan tanpa halangan yang berarti.Shalawat dan salam selalu kami sampaikan kepada junjungan Nabi Mu-hammad SAW. Tim penulis mengucapkan terimakasih kepada: 1. Wisnu Panggah Setiyono, Ph.D Dekan Fakultas Bisnis Hukum dan Ilmu Bisnis yang memberikan arahan dan motivasi kepada penulis dalam menyelesaikan buku ajar ini. 2. Wiwit Hariyanto, SE.,M.Si, Kaprodi Akuntansi yang telah mem-berikan dukungan untuk menyusun buku ajar ini.3. Rekan-rekan Dosen pengampu Mata Kuliah Perencanaa dan Penganggaran Bisnis di prodi Akuntansi yang telah berbagi pen-galaman dalam mengampu mata kuliah tersebut. Saran dan kritik sangat penulis harapkan untuk mewujudkan buku ajar Anggaran Perusahaan yang lebih baik dan tentunya sesuai dengan amanat peraturan yang berlaku. Terimakasih. Tim Penulis
The study aims to capture the concept of Corporate Social Responsibility (CSR) from the perspectives of Lyotard and Huyula culture. CSR practices serve as a grand narrative used to obtain legitimacy for corporate practices and to mitigate negative impacts. This research adopts a qualitative approach within the framework of Postmodernism. The HUYULA culture is employed to dissect the reality of CSR. The findings of the study reveal that (1) the grand narrative in CSR practices is evident in CSR disclosures that primarily focus on fulfilling CSR item requirements according to GRI guidelines, without considering the actual facts and practices within the company. Moral values are disregarded when cases of environmental exploitation and human exploitation occur. CSR disclosures can serve as a tool for legitimizing the actions of corporate elites in serving their own interests. (2) CSR disclosures that accommodate Indonesian culture and noble values can liberate CSR disclosures from the grand narrative. The values of the Huyula culture can be integrated into CSR practices, making CSR implementation and disclosure tangible expressions of corporate care for stakeholders through a culture of mutual assistance. These values can foster the company's love for its stakeholders. Thus, CSR activities and disclosures go beyond being mere grand narratives. They become acts of corporate compassion towards fellow human beings through local wisdom values. This research provides broad insights and implies that cultural values can serve as the foundation for implementing CSR practices
This study aims to determine the effect of intellectual intelligence, emotional intelligence, and spiritual intelligence on the understanding of financial accounting with internal locus of control as a moderating variable. The sample of this study was 228 students of the Study Program in Accounting, Faculty of Business, Law and Social Sciences, Universitas Muhammadiyah Sidoarjo. The data collection method uses a questionnaire. Data analysis method used is descriptive analysis. Testing data in this study using Partial Least Square (PLS) with the help of SmartPLS version 3.2.7. This study uses a validity test (convergent validity test and discriminant validity test) and reliability to determine data quality (Outer Model). And the hypothesis test (Inner Model) of this study is the Determinant Coefficient (R Square) and Analysis of Significance Testing (Path Coefisients). The results of this study indicate that intellectual intelligence has no effect on the understanding of financial accounting. Emotional intelligence and spiritual intelligence affect the understanding of financial accounting. Meanwhile, internal locus of control is not able to moderate the influence of intellectual and spiritual intelligence on the understanding of financial accounting. However, internal locus of control is able to moderate the influence of emotional intelligence on the understanding of financial accounting.
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