PurposePromoting health literacy, i.e. the ability to access, collect, understand and use health-related information, is high on the health policy agenda across the world. The digitization of health-care calls for a reframing of health literacy in the cyber-physical environment. The article systematizes current scientific knowledge about digital health literacy and investigates the role of health-care organizations in delivering health literate health-care services in a digital environment.Design/methodology/approachA literature review was accomplished. A targeted query to collect relevant scientific contributions was run on PubMed, Scopus and Web of Science. A narrative approach was undertaken to summarize the study findings and to envision avenues for further development in the field of digital health literacy.FindingsDigital health literacy has peculiar attributes as compared with health literacy. Patients may suffer from a lack of human touch when they access health services in the digital environment. This may impair their ability to collect health information and to appropriately use it to co-create value and to co-produce health promotion and risk prevention services. Health-care organizations should strive for increasing the patients’ ability to navigate the digital health-care environment and boosting the latter’s value co-creation capability.Practical implicationsTailored solutions should be designed to promote digital health literacy at the individual and organizational level. On the one hand, attention should be paid to the patients’ special digital information needs and to avoid flaws in their ability to contribute to health services’ co-production. On the other hand, health-care organizations should be involved in the design of user-friendly e-health solutions, which aim at engaging patients in value co-creation.Originality/valueThis contribution is a first attempt to systematize extant scientific knowledge in the field of digital health literacy specifically focused on the strategies and initiatives that health-care organizations may take to address the limited digital health literacy pandemic.
Purpose The aim of this paper is to address the value co-creation and co-production theories in public administration (P.A.) sector, particularly when public administration communicates with citizens during catastrophes, to provide a state of the art of the theoretical approach and its evolution. Design/methodology/approach Authors collected data between August and October 2017 from Scopus and Sciencedirect, looking for journals publications from 2010 to 2017, considering only articles containing in the abstract, title and keywords the following combinations: value co-creation AND P.A., value coproduction AND “P.A., crisis communication” AND “P.A.”. Findings By using three different keywords it appeared that the results of the individual topic contain results of all the other topics as well. It means that searching “value co-creation” AND “P.A.” appeared contributions of “value co-production” and “crisis communication” and vice-versa. The second reached result was to inscribe the theoretical approach of value co-creation into the interaction between citizens and public administration. Research limitations/implications Firstly, concentrating the research only on most recent articles from peer reviewed journals tends to exclude conference paper and other eventual contributions. Secondly, because the SLR has been conducted by searching with the keywords, only articles, which appeared in relation to the keywords connection in those databases, have been selected, excluding those papers closed to the themes, but classified under other terms. Originality/value This work value consists of trying to contextualize crisis communication during natural disasters in a theoretical context different from that which literature usually considers, i.e. value co-creation between public administration and citizens.
Social media (SM) are one of the marketing tools growing in importance with increasing digitalisation. Companies use marketing to increase interest in their services or reach new customers. Therefore, SM can help companies access a new international market. The aim of this paper is to determine the impact of SM as a marketing strategy tool to gain a new market in the process of internationalisation of SMEs in the countries of Visegrad Four. The paper also evaluates differences in SM approaches according to the selected factors. To obtain relevant data, Tomas Bata University in Zlín organised empirical research in 2019-2020. The online form of the questionnaire was distributed among randomly selected SMEs. In total, 1,585 managers’ responses were analysed. The t-test was performed to compare means and the chi-square test was used to assess differences between variables. Data analysis was performed with SPSS 23 software. A statistically significant difference was found in the perception of the impact of SM on business performance. No statistically significant differences were shown in the case of SM use and the relation to internationalisation.
The lockdown triggered by the Covid-19 pandemic forced organizations to cope with relevant economic costs. Alongside generating huge financial burdens, the pandemic fostered the adoption of new routines and technologies to dynamically respond to these threats by making use of all possible organizational resources to survive the crisis and its consequences on organizational processes. Adopting Virtual Teams (VTs), SMEs leverage digital technologies (DTs) to promote human resource capital and to enhance organizational resilience increasing their ability to overcome current challenges pivoting on human-machine binomial. The study adopts an in-depth qualitative approach. A combination of data and interviews of n.9 senior managers from three different SMEs operating in Campania, Southern Italy, was accomplished. Research findings offer various suggestions for a balanced implementation of VT innovation among SMEs. Firstly, it is still unclear whether the forced VT adoption in such a limited timeline has affected or not both VT performance and members personal sphere. Secondly, constructs emerged from this study can nourish the debate on VT, by querying the literature to confirm or disconfirm them for an empirical assessment. This contribution has emphasized the lack of studies on the impact of VTs in crisis contexts, and it configure itself as a checkpoint from which starting a future research agenda development.
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