Analysis Customer Satisfaction in Buying Fresh Fruits in Moena Fresh Bali Increased consumption of fruits in the country have an impact on the growth of fruitsales in Indonesia. This increase causes the appearance of stiff competition in thebusiness of fruits. Moena Fresh Bali as one of the companies that sell fresh fruitsmust innovate or improve the shortage so that the consumers do not turn to otherproducts. Consumer behavior may help explain how consumers obtain satisfaction.The purpose of this research is to determine satisfaction of Moena Fresh Baliconsumers and to find out actions to increase customer satisfaction of Moena Fresh.The location of the research was conducted at four Moena Fresh outlets as it wasconsidered to represent consumers in every sub-district in Denpasar City. Thenumber of respondents was as many as 50 respondents and the sampling wasconducted by using accidental sampling. Types of data collected include quantitativeand qualitative data which were sourced from primary and secondary data. Methodsof data collection were by using interview techniques, observation, anddocumentation. Data analysis methods used were descriptive analysis, ImportancePerformance Analysis and Customer Satisfaction Index. Based on the results ofresearch, the calculation of CSI to the attributes of Moena Fresh Bali was 77.6% i.e.it meets the criteria of satisfaction. Based on the Matrix of Importance Performance,product attributes are classified into four quadrants and actions to improve customersatisfaction are through the improvement of attributes that become the main priority,namely the attributes of advertising / promotion, price, and discounts. The studysuggests that Moena Fresh Bali should perform printed and electronic publicationsand set competitive prices to maintain its customers.
Penelitian ini bertujuan untuk mengetahui pengaruh variabel bebas, yaitu disiplin kerja, kepuasan kerja dan loyalitas karyawan terhadap variabel terikat, yaitu kinerja karyawan. Penelitian ini dilakukan pada Agrowisata Bagus Agro Pelaga. Populasi dalam penelitian ini sebanyak 84 orang. Adapun teknik pengambilan sampel menggunakan metode purposive dan proposional random sampling dengan sampel yang ditetapkan sebanyak 46 responden. Data diperoleh menggunakan kuesioner dengan teknik penilaian skala Likert 1-5. Metode analisis menggunakan Structural Equation Modeling (SEM) melalui pendekatan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa disiplin kerja memiliki pengaruh langsung terhadap kinerja karyawan sebesar 33.7%, kepuasan kerja memiliki pengaruh langsung terhadap kinerja karyawan sebesar 32.5%, loyalitas karyawan memiliki pengaruh langsung terhadap kinerja karyawan sebesar 34.4%. Sedangkan kepuasan kerja memiliki pengaruh langsung terhadap loyalitas karyawan sebesar 90.0%. Hasil analisis tersebut dapat dikatakan bahwa ketiga variable bebas masing-masing memiliki pengaruh yang positif dan signifikan terhadap variable terikat. Variabel loyalitas memiliki pengaruh yang lebih besar terhadap kinerja karyawan dan variable kepuasan kerja memiliki pengaruh yang kecil terhadap kinerja karyawan.
Analysis of Consumer Preferences on Watermelon at Traditional Markets in Denpasar City. Watermelon is a fruit commodity that is available throughout the year, which could be found at traditional markets, modern markets, and fruit retailers. This study aims to determine the consumer preferences attributes of watermelon and to find out the attributes that are most considered by consumers. The types of data used in this research are quantitative and qualitative data. Sources of data used in this study are primary and secondary data. Chi-square analysis was used to determine consumer preferences for watermelon attributes and Fishbein multi-attribute was used to determine the attributes most considered by consumers. The watermelon attributes studied were price, color, size and shape. The research location was chosen purposively by selecting four traditional markets. 80 samples were selected by using accidental sampling technique. The results of the Chi-square analysis indicate that there is a preference relationship between the four attributes studied. Attributes that become consumer preferences are round shape, red color, medium size (3-5 kg) and medium price (IDR 15,000-20,000 per kg). The result of Fishbein's multi-attribute analysis shows that the attribute most considered by consumers is shape. Marketers should further increase the supply of medium sized watermelons (3-5 kg) in order to meet consumer preferences. Producers can increase the production of medium-sized watermelons by selecting superior seeds, treating them, and cultivating land and irrigation.
Analysis Of Household Consumer Demand On Bulk Cooking Oil in Denpasar CityNowadays cooking oil is sold in two forms; one is referred to as bulk cooking oil‘minyak goreng curah’ and the other is referred to as packaged cooking oil ‘minyakdalam kemasan’ with a particular trademark. However, the consumers in Denpasar stillprefer the bulk cooking oil to the packaged cooking oil. This present study was intendedto identify the factors contributing to the demand for the bulk cooking oil and theelasticity of the demand in Denpasar City. The study was conducted at Satrya Market,Sanglah Market, Kreneng Market, and Badung Market, which were all purposivelydetermined. The samples were taken using the accidental sampling technique, totaling40 and were purposively determined. This research uses Cobb-Douglas function withtransformed data. The independent variables were X1 (the price of the bulk cooking oil),X2 (the price of the packaged cooking oil), X3 (the price of chicken), X4 (the number offamily members), and X5 (the family income). The result of the model was as followslnY = -5,876 – 2.184lnX1* + 3.588lnX2* - 0.332lnX3 + 0.311lnX4* + 0.244lnX5*. Thefactors which contributed to the demand for the bulk cooking oil were its price, the priceof the packaged cooking oil, the price of chicken, the number of family members, andthe family income. The price of the bulk cooking oil showed elasticity. The crosselasticity showed that the packaged cooking oil was a substitution commodity and thatchicken was a complementary commodity. The income elasticity showed that the bulkcooking oil was an inferior commodity.
There are many experts who disagree on the meaning of the concept of sustainable development. Nevertheless sustainable agriculture has been known to be one of important factor in realizing sustainable development. It is therefore very relevant to conduct a research in order to measure the sustainability of agricultural development through sustainability index measurement. In this study analyzed thesustainability is using composite index calculation method. Methods of data collection was conducted through interviews using structured questionnaire survey conducted to total of 60 respondent of chili farmers in Bangli Regency. The calculation results of the sustainability index of 30 variables obtained shows that only 1 variables were categorized as “high”, 20 variables were in “medium” categoryand 9 variables were in “low” category. From the results obstained the composite index analysis showed a combined index categorized as “medium” with a value of 0.47.
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