Art market or souvenir market can not be separated from the existence of Bali island, unlike a tourist destination. The development of modern souvenir market was very disturbing traders in the traditional souvenir market. Due to it was feared will turn off the traditional art market. In this regard, to ensure the factors that need to be optimized in order to increase tourist visits to traditional Art Market was very important to conduct research. Based on the background and the problem, this research has a purpose to analyze the influence of art market attribute, promotion and service quality to market image and purchasing decision with research location at Guwang Art Market. The present research was designed as a descriptive and analytic approach. It defined that was descriptive facts, followed by analysis of the significance of empirical facts found. The descriptions were included the facts of market attributes, promotion, service quality, and market image in purchasing decisions. The population in the study were tourists who visit Guwang Art Market. Data collection was conducted with questionnaires distributed to travelers visiting the Guwang Art Market in April-July 2015. Data analysis used Structural Equation Model.
Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception.The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regressionThe results of this study are green marketing, brand awareness, price perceptions have a positive effect on purchase decisions
This study aims to investigate the relationship of national cculture and taxpayer's ethical perception of tax evasion. National culture dimensions include powner dinstance, uncertainty avoidance, individualism/ccollectivism, masculinity/femininity, lOng/shurt tarm orientation, and indulgence/rrestraint. This study employes survey method, using online questionnaires for taxpayers who haveself employment in Bali Province.Three hundred and seventy seven taxpayers fillend out online questionnaires. This model is processed using multiple linear regression analysis method. The results indicate that power distance, uncertainty avoidance, individualism/collectivism, and femininity/masculinity are associated with perceived ethics of tax evasion, but do not associated between short term/long term orientation and indulgence/restrain with perceived ethics of tax evasion. This study is expected to improve knowledge about tax evasion especially related to national culture. Practically, the results are expected to provide input for tax regulators to consider the role of national culture in identifying the causes of tax evasion.
Pemerintah Indonesia telah memfokuskan perhatian pada upaya pengentasan kemiskinan di daerah pedesaan. Kegiatan pengabdian ini memprioritaskan pembangunan sumber daya manusia bernilai ekonomi melalui program kewirausahaan di Desa Kaliakah dan Desa Baluk. Terdapat beberapa permasalahan yang dihadapi, seperti 1) rendahnya pengetahuan masyarakat mengenai wirausaha, 2) kurangnya motivasi untuk melakukan wirausaha, serta 3) rendahnya kreativitas untuk memulai wirausaha. Bertitiktolak dari permasalahan tersebut, program kewirausahaan ini direalisasikan dalam bentuk penyuluhan dan pelatihan “mejejahitan” hiasan penjor. Program ini dilatarbelakangi pemikiran bahwa hiasan penjor merupakan kerajinan yang sering digunakan dalam kegiatan upacara agama dan adat di Bali. Hasil evaluasi kegiatan menunjukkan bahwa mayoritas peserta menyatakan pelatihan menarik dan bermanfaat. Selain itu, peserta juga mampu memahami materi yang diberikan sehingga memiliki keinginan untuk menjadi wirausaha, khususnya berkaitan dengan pembuatan hiasan penjor.
This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on repurchase intention, (6) e-satisfaction can mediate variables between experiential marketing with repurchase intention, (7) e-satisfaction can mediate variables between e-service quality with repurchase intention.
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