Imaging and Purchasing Decision in Traditional Art Market

Abstract

Art market or souvenir market can not be separated from the existence of Bali island, unlike a tourist destination. The development of modern souvenir market was very disturbing traders in the traditional souvenir market. Due to it was feared will turn off the traditional art market. In this regard, to ensure the factors that need to be optimized in order to increase tourist visits to traditional Art Market was very important to conduct research. Based on the background and the problem, this research has a purpose to analyze the influence of art market attribute, promotion and service quality to market image and purchasing decision with research location at Guwang Art Market. The present research was designed as a descriptive and analytic approach. It defined that was descriptive facts, followed by analysis of the significance of empirical facts found. The descriptions were included the facts of market attributes, promotion, service quality, and market image in purchasing decisions. The population in the study were tourists who visit Guwang Art Market. Data collection was conducted with questionnaires distributed to travelers visiting the Guwang Art Market in April-July 2015. Data analysis used Structural Equation Model.

Analisa Pengaruh Attribute, Promotion, Service Quality, dan Social Media Marketing terhadap Image dan Purchase Decision Usaha Oleh-Oleh Kuliner Kota Batam

“…Indikator dari attribute yang mempengaruhi image penelitian ini mencakup daya tarik tempat wisata, kemudahan jangkauan lokasi, akomodasi, harga, serta kualitas cenderamata yang dijual. Gama et al, (2018) menemukan promotion berpengaruh signifikan terhadap variabel image. Promosi merupakan alat yang andal untuk memberi kesan pada benak konsumen.…”

“…Berdasarkan pada penelitian Gama et al, (2018) yang dilakukan di pasar seni Sukawati. Menemukan kondisi parameter suatu objek wisata dapat diukur dari beberapa indikator, seperti: akomodasi, aksesibilitas, informasi pariwisata, dan infrastruktur.…”

Faktor Penentu Keputusan Mengikuti Pelatihan Daring pada Wanita Pemilik Kartu Prakerja

“…Peneliti terdahulu telah melakukan studi untuk mengungkapkan faktor yang mendukung dalam mengambil keputusan. Faktor-faktor tersebut meliputi gaya hidup, promosi, citra, harga, dan kualitas (Al-Dmour, Hammdan, Al-Dmour, Alrowwad, dan Khwaldeh, 2017; Nasib, 2019; dan Gama, Rustiarini, dan Anggraini, 2018 Hasil pengengembangan instrumen penelitian selanjutnkan akan dibuat kuesioner yang disampaikann kepada wanita di Provinsi Banten yang memenuhi kriteria secara daring. Karena hanya wanita yang memenuhi kriteria yang dapat dijadikan responden, maka metode penentuan sampel yang dipakai yaitu purposive sampling.…”

Purchase Decision Model: Price Analysis and Brand Awareness Towards Repurchase Interest

“…Purchase decision is a process where consumers recognize the problem, seek information about a particular product or brand and evaluate how well each of these alternatives can solve the problem, which then leads to a purchase decision, Tjiptono (2008: 21). Purchase decisions are made by consumers based on an evaluation of various criteria, Gama, AWS et al (2018).…”