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This study employed the ''Visions of nature'' framework (a ''scale'' in social-scientific terms), developed in the Netherlands, to investigate people's ideas on nature in an Eastern culture, namely, Vietnam. The scale encompasses images of nature, values attached to nature, and images of the human-nature relationship, such as mastery over nature, stewardship of nature, and partnership with nature. Taking care to translate the items of the scale into valid representations in Vietnamese, a questionnaire was designed and filled out in a face-toface setting by 229 respondents from six types of environments (urban, rural, forest, and so on). The results show differences and similarities between the East and the West. Most people hold a broad view of what nature is, attach high levels of intrinsic value to it, and strongly adhere to a vision of relationship that we labeled ''Family with nature,'' representing a more relational variant of the Western stewardship concept. Implications of practical conservation policies and a reflection on cross-cultural universality and particularity are highlighted.

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