This study aimed to analyze which urgent measures must be taken by companies as a strategic and organizational management model, complying with the requirements brought by the General Personal Data Protection Law -Law nº 13,709/2018. The appointment of such measures is necessary given the lack of implementation or the need for constant implementation can generate problems for companies, justifying their analysis. The methodology used was deductive, through the bibliographic method, with the use of references capable of supporting the research, including databases such as, for example, Scielo. The results obtained remained favorable to indicate the necessary measures to avoid the increase of the liabilities of the companies, being urgent a constant planning and with pre-established deadlines, expanding researches and the debates on the subject, without exhausting it.
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