In this study, we present exploratory evidence of how "ridesourcing" services (app-based, ondemand ride services like Uber and Lyft) are used in San Francisco. We explore who uses ridesourcing and for what reasons, how the ridesourcing market compares to that of traditional taxis, and how ridesourcing impacts the use of public transit and overall vehicle travel. In spring 2014, 380 completed intercept surveys were collected from three ridesourcing "hot spots" in San Francisco. We compare survey results with matched-pair taxi trip data and results of a previous taxi user survey. We also compare travel times for ridesourcing and taxis with those for public transit. The findings indicate that, despite many similarities, taxis and ridesourcing differ in user characteristics, wait times, and trips served. While ridesourcing replaces taxi trips, at least half of ridesourcing trips replaced modes other than taxi, including public transit and driving. Impacts on overall vehicle travel are unclear. We conclude with suggestions for future research.
Since the late-1990s, numerous ridematching programs have integrated the Internet, mobile phones, and social networking into their services. Online ridematching systems are employing a range of new strategies to create "critical mass:" 1) regional and large employer partnerships, 2) financial incentives, 3) social networking to younger populations, and 4) real-time ridematching services that employ "smartphones" and automated ridematching software. Enhanced casual carpooling approaches, which focus on "meeting places," are also being explored. Today, ridesharing represents approximately 8 to 11% of the transportation modal share in Canada and the United States, respectively. There are approximately 638 ridematching programs in North America.Ridesharing's evolution can be categorized into five phases: 1) World War II car-sharing (or carpooling) clubs; 2) major responses to the 1970s energy crises; 3) early organized ridesharing schemes; 4) reliable ridesharing systems; and 5) technology-enabled ridematching. While ridesharing's future growth and direction are uncertain, the next decade is likely to include greater interoperability among services, technology integration, and stronger policy support. In light of growing concerns about climate change, congestion, and oil dependency, more research is needed to better understand ridesharing's impacts on infrastructure, congestion, and energy/emissions.
Casual carpooling is an informal form of commuter ridesharing operating in Washington, D.C.; Houston, Texas; and San Francisco, California. In contrast to new forms of shared-use mobility, casual carpooling has been in existence for over 30 years and uses no information communication technology, and is entirely run informally by its users. Researchers have been fascinated by this phenomenon and have conducted studies in the past, but there remains a lack of up-to-date quantitative data. This study examines the motivations and behaviors of casual carpoolers in the San Francisco Bay Area to understand user characteristics and motivations. In Winter 2014, the authors observed and counted participants and vehicles at four casual carpooling locations, interviewed participants riding in carpooling vehicles (N=16), and conducted intercept surveys (N=503) at ten East Bay pickup locations. The results indicate that the motivations for casual carpooling participation include convenience, time savings, and monetary savings, while environmental and community-based motivations ranked low. Casual carpooling is an efficient transportation option for these commuters, while environmental sustainability benefits are a positive byproduct. Seventy-five percent of casual carpool users were previously public transit riders, and over 10% formerly drove alone. Logit modeling found that casual carpool role (i.e., always a rider or sometimes a driver), age, and employment status were key drivers in modal choice. Further research on a larger scale is needed to identify the elements needed for system replication in different areas.
Classic roundtrip carsharing has been documented as a strategy to reduce car ownership and vehicle miles/kilometers traveled in urban areas. The expansion of carsharing and other forms of shared-use mobility have led to a growing interest in understanding the latest models. In recent years, one-way carsharing has gained momentum across the globe with 18 operators providing services in ten countries worldwide. One-way carsharing does not require its users to return the vehicle to the same location from which it was accessed (in contrast to roundtrip carsharing). Users typically pay by the minute versus the hour and do not require a reservation. There are two one-way models: free-floating and station-based. Free-floating carsharing allows vehicles to be picked up and left anywhere within a designated operating area, while stationbased requires users to return vehicles to an available station. In Fall 2013, the authors conducted a survey of 26 roundtrip and five one-way carsharing operators in the Americas (U.S., Canada, Mexico, and Brazil) to understand their perspectives on one-way carsharing and its future. Almost 70 % of roundtrip operators viewed one-way carsharing as a complement to roundtrip carsharing, while 19 % viewed it as a competitor. Twelve percent perceived it as both a complement and competitor. Operators noted public transit, smartcard, and electric vehicle integration as key to this model's expansion. Half of respondents believed one-way and roundtrip carsharing have similar social and environmental impacts. Given limited understanding of its impacts, more research is needed to document the benefits of one-way carsharing and to help inform policymaking and urban mobility.
Shared mobility-the shared use of a vehicle, bicycle, or other mode-is an innovative transportation strategy that enables users to gain short-term access to transportation modes on an "as-needed" basis. Shared mobility includes various forms of carsharing, bikesharing, ridesharing, on-demand ride services, and microtransit. Additionally, smartphone and mobile "apps" aggregate and optimize these mobility services and are critical to many shared mobility modes. Courier network services connect couriers using their personal vehicles or bicycles with freight and seek to disrupt the existing package and food delivery industry. The emergence of automated vehicles into shared mobility could further transform the passenger and freight transportation system, with greater emphasis on shared mobility. This chapter describes the different models that have emerged in the shared mobility space and reviews research that has quantified the environmental, social, and transportation-related impacts of these services. The authors also project future trends as automated vehicles begin to emerge.
Ecodriving, the concept of changing driving behavior and vehicle maintenance to affect fuel consumption and greenhouse gas (GHG) emissions in existing vehicles, has recently gained prominence in North America. One ecodriving strategy involves public education with information disseminated on the Internet. This paper presents the results of a study conducted from June to December 2010 that assessed the effectiveness of static, web-based information on ecodriving with controlled stated responses from approximately 100 faculty, staff, and students at the University of California, Berkeley. A comparison of the experimental and control groups revealed that exposure to ecodriving information influenced people's driving behavior and maintenance practices. The experimental group's distributional shift in behavior was statistically significant, particularly for key practices, including lower highway cruising speed, adjustment of driving behavior, and proper tire inflation. Within the experimental group (N = 51), only 16% of respondents significantly changed their maintenance practices whereas 71% altered some driving practices; these data suggest that intentional alteration of driving behavior is easier than is planning better maintenance practices. A comparison of before-and-after surveys revealed that 57% of the experimental group improved their ecodriving behavior and that 43% made no change or worsened. Key characteristics of the drivers who improved included being female, living in smaller households, and owning a newer car with higher fuel economy. Although it was evident that not everyone modified behavior as a result of reviewing the website, even small shifts in behavior attributable to inexpensive dissemination of information could be deemed cost-effective in reducing fuel consumption and emissions.
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